Research On Behavior Effects Of Iron And Steel Enterprise Under Regulation And Control Policies

Based on the Behavioral Economics and Enterprise's Competitiveness theories,this paper studies how Iron and Steel Enterprise changing its operational behavior to enhance competitiveness under current marketing environment,energy-saving and emissionreducing policies and capacity compression policy.Decision-making,Technical Transformation,Management Promotion,Energy Saving and Environment Protection are introduced to reveal how and in what degree these four latent variables affect operation behaviors and competitiveness of iron and steel enterprise,and how these variables are affected by marketing and policy environments.By document retrieval and expert interviews,this paper established a structural equation model(SEM)to describe the relations between environmental variables and operational variables.After empirical study based on a questionnaire among iron and steel enterprises,market adjustment and government intervention theories are used to explain model result.In the end,countermeasures and suggestions are given.The results show that for the iron and steel enterprises,the policy changes have obvious impact on the market environment;the market environment changes have a direct impact on the production decision-making and management improvement;the changes of environment protection have slight influence on technical transformation,energy saving and environmental protection;management improvement have a higher impact on production decision-making and energy-saving environmental protection;policy environment more indirectly impact business behavior through the role of market;in the existing circumstances,business behavior changes have no significant impact on competitiveness.The empirical results show that: management promotion is the basis for the iron and steel enterprises to cope with the external environment changes.Improve technical level,optimize product structure,extend industry chain are effective means to deal with external environmental changes.Going green,environmental protection ideas have been generally accepted by iron and steel enterprises.Since regulation and control policies indirectly affect iron and steel enterprises through marketing,the government should take more advantage of market leverage in policy making.The results of this study,on one hand,can help iron and steel enterprises have a better respond to the changes of market and policy environment,achieve the goal of environmental protection and healthy development,on the other hand,it can also provide a reference to government regulation and control policies.