Study On The Development Of The Semiotic Tourist Area And The Destination

This dissertation regards semiotic tourist area as tbe most valuable, takingthe core position, being the symbol of the destination. As the most popular sitein the destination, it attracts a great deal of tourists, then promotes thedevelopment of the destination. Since Pearl River and MT. DanXiaShan are madecertain of semiotic tourist area of each destination, this dissertation analysesthe development and the impacts of them, it is found that both of them are in theperfect life cycle and their development and impacts are similar.The government, the resource and the association are the three key elementsaffect the development and impacts of the semiotic tourist area. Thus, the ThreeDimensionalities Model is established. The three dimensionalities are thevalue, association, developers, including resources, brands, forms, establishments,other tourist sites, government, residents, tourists, enterprises and NGO. Thesefactors function each otber, then promote the development of semiotic tourist areaand destination. This dissertation finds that semiotic tourist area act as anaccelerator during the point phase, agglomeration phase and cluster phase, theeffects of accumulation during the three phases are promoting the developmentof destination, that is the impacts of the semiotic tourist area.The results of the development are depend on the scale of the semiotic touristarea, thus the Core-Cluster Development Model of the destination is built up. Themodel is divided into three phases because-of the three phases of the impactsof the semiotic tourist area, which are the development of core, the developmentof agglomeration and the development of cluster. It reveals the theories of growthpole and the industry cluster, the destination goes through the stages includingcore and cluster.With the Core-Cluster Development Model, this dissertation indicates that thebranding, space managing, innovation and network of cluster, participation ofthe more developers are the effective ways stimulating the development of thesemiotic tourist area based destination.