| Semiotics is a subject studying signs. The signs are created to convey certain meaning to people,so the goal of semiotics is to study the production and the deep structure of meaning.Since MacCannell introduced semiotics into the field of tourism research in1970 s, tourism semiotics has attracted the attention of scholars gradually at home and abroad, and the achievements are fruitful.However,most of the previous studies focused on tourists how to interpret signs and other issues in terms of demand. Based on the supplier’s perspective,it is relatively less to study the generation of meaning in the development of tourism destination by studying the relationship between semiotics and tourism destination.This paper is based on this perspective.First of all,the paper analyses the signs and the meaning of the existing elements in the tourism destination including tourism attraction system,tourism media system,tourism people,tourism time and space.tourist,tourism destination residents and tourism practitioners are named as tourism people.Through the analysis, we come to the conclusion that the elements of tourism destination are signs or sign system with rich symbolic connotations and the symbolic attribute of the object of tourism destination development is the basis of the symbolic analysis of the tourism destination development.Secondly, with the help of structural analysis method of Semiotics,the paper analyses that the development system of tourism destination and the symbol system are isomorphic.Therefore,the tourism destination system is actually a symbol system with complicated structure.Based on the above two conclusions,the paper points out the symbolic operation mode on tourism destination development taking symbolic meaning as the core.The semiotic analysis provides a new perspective for the development of tourism destination, and it will guide the practice of tourism destination development. |
