Key Points On The Study Of The Transformation From Traditional Logistics Enterprises Into Modern Logistics Services Providers

The engine of the global economy has been undergoing a profound transformation from traditional "industrious economy" into "modern service industry economy." The state council of the People's Republic of China has given top priority to one of modern service's fields-transport, the most important of which is logistics.With the implementation of the commitments of China to the WTO, its government has granted the less constringent access threshold to the overseas enterprises in the such fields as shipping, logistics, freight forwarding services and so forth, enterprises of foreign capital in the high-end comprehensive logistics services thus imposing a more conspicuous trend operating only by themselves and their Chinese counterparts facing fiercer international competition. It is urgent that we integrate the advantages available, aggressively expand the extended businesses and service items of logistics, strengthen capacities in the comprehensive logistics and thus form our sustainable core competitiveness. The theme is a subject of theory we in this industry should explore and study and an operation policy that we should provide a quick answer for.In answer to the call of the times and reality, the essay focuses mainly on the four key points which are supposed to be settled in the course of the transformation of large scale traditional enterprises of China into modern comprehensive services providers. The essay consists of four parts as follows:Part 1, clarification of basic concepts and general introduction of studies in the field concemed.This part offers clear definitions, which are to be discussed in the article, of modern logistics, the third logistics, enterprise strategy, enterprise core competitive power and supply chain. It also retrospects, thus compares and summarizes the achievements of study home and abroad in terms of enterprise development strategy, enterprise core competitive power, optimization theory of business and organization, supply chain and strategic alliance theory. This is an activity that draws lessons from the former researchers and an attempt that elaborates theoretic foundation that integrates classic theory with realistic questions discussed in the article.Part2, more emphases put on the characteristics of modern logistics services' market and strategic choices our enterprises now are facing. In combination with the characteristics of the times and latest research results, it provides a preliminary analysis of modern service industry and logistics services. It also illustrates hierarchical subdivision of modern logistics market and modern logistics services providers. Meanwhile, it demonstrates a comparative study of experiences and business advantages of high-end logistics enterprises home and abroad, a more profound analysis and research about China's logistics market and the state-of-the-art and bottle-necks of traditional logistics enterprises and the consequent enterprise management tactics and strategic choice that adjust to the need of the times and consumers.Part 3, this part offers a thorough study of the four key points in the course of the transformation of enterprise. First, this part analyzes and illuminates the elements, the system of appraisal indicator, and the effective promoting mechanism and the according management of enterprise core competitive power. Second, it deals with classic theories of business mix and flow redesign and the optimization of business flow in the third logistics enterprises, especially a comparative study of business advantages of many high-end enterprises in this industry for reference. Third, it discourses the optimization and innovation of organization in China's logistics enterprises, demonstrating the-state-of-art, cause, necessity of the optimization and innovation of organization, putting forward the principles, orientation, steps and aspects concerned and thereafter effective control of the reshuffle. Fourth, it studies the subjects of how to enhance the competitive power of supply chain and how to choose and appraise strategic partners in the supply chain. It summarizes interrelated factors of the supply chain and construction principle of the supply chain.Part 4, together with the above-mentioned academic and theoretic discussions, in respect to the four important key points in the transformation of enterprises, with Sinotrans as a study subject, this part elaborates on the history of its operating logistics services and its present strategic environment and opportunities of development. It solves the key problems of SINOTRANS in establishing and developing enterprise core competence, comprising business strategy, organization innovation and effective monitoring mode, and it gives relative theoretic instructions and measures through analysing and case study of strategic coopration between businesss group.