The Research On Mechanism Of Multidimensional Auction On Logistics Public Information Platform

Being as an important kind of bargaining mode on LPIP, multidimensional auction can effectively allocate logistics service resources. The design of auction mechanism is critical to LPIP, and LPIP need perfect auction theory to regulate its operation. In this thesis, the theory and method of management, economics and IT will be used, and the existing study outcome will be used for reference, and service model of LPIP (logistics public information platform) will be analyzed. The methods of case study and theoretic study are used. The auction theory of LPIP will be extended to multidimensional field. The multidimensional auction mechanism will be showed. The study of this thesis makes for enriching the theory of auction, optimizing auction mechanism, improving the efficiency of transaction and value of LPIP, creating value for users, and realizing all the participants' benefits. The study can also strengthen the vigor of LPIP operation and attract more users to be affiliated with LPIP. The main study as follow:Firstly, the integrative frame, and system structure, and service model of LPIP are studied. The classification, and the integrative frame, and system structure of LPIP are analyzed. The model of LPIP service includes sharing of information resource, and transaction of logistics service, and integration of value chain. The applicable conditions of three models are discussed.Secondly, the multidimensional auction characteristic and auction system are studied. The characteristic of auction on Internet, and its mechanism are analyzed. And multidimensional auction system is designed.Thirdly, the sealed-bid and English multidimensional auction mechanism is proposed. In contrast to the single-attribute auction, a variation of the first-price sealed-bid protocol termed first-score sealed-bid, a variation of the second-price sealed-bid protocol termed second-score sealed-bid, and a variation of the English auction protocol termed sequential full information revelation. The second-score sealed bid auction is analyzed, and the equivalence between the second score sealed bid and the English auction for the case of multi-attribute items is demonstrated. In addition, it is proved that the buyer's expected payoff in the English auction is equal to the buyer's expected payoff from the first-score sealed-bid auction with the difference of the predefined constant D that represents the minimal bid increment allowed in the English protocol. The optimal value for the minimal increment which should be defined in the multi-attribute English auction is discussed. Fourthly, a kind of multi-stage multidimensional auction mechanism is designed in order to resolve the late-bidding. There is phenomenon of late-bidding on Internet auction, in another word, a number of bidders decide to bid in the last few minutes, who aim to beaten the other bidder, and make them have no time to counterattack. Late-bidding is always the optimal strategy for the bidders on Internet auction, although it will lead to the lost of efficiency. The study of multi-stage multidimensional auction mechanism includes design of the auction model, and description of auction rule, and establishment of the score function. In addition, the bidder's bidding strategy and the buyer's expect payoff are analyzed.Fifthly, modified model of the score function on multidimensional auction is designed. When logistics service suppliers' bidding, and the score function exist internal defection, logistics service buyer cannot choose appropriate supplier, and the buyer and the supplier cannot come to agreement. So the logistics service buyer should adjust the score function. This paper use the method of fuzzy mathematics to modify the primary score function, in order to improve the probability of bargaining success, and the method of case study is used.Sixthly, the effects of rents to the results of LPIP multidimensional auction are studied. How the rate of rent impact the payoff of LPIP, and logistics service buyer, and logistics supplier, is studied. Finally, the relation between the payout of LPIP and the income of LPIP is analyzed.Multidimensional auction on LPIP is extension of the traditional auction on Internet, which is essentially reverse logistics service provide auction. Multidimensional auction mechanism on LPIP is mainly studied in this paper, in fact, there are many areas which should be studied on multidimensional auction, and the bidding strategy of logistics service suppliers will be a significant area of research.