Research On Air Passenger Choice Behavior And Its Appliation To Revenue Management

The revenue management is an effective management technology which has been testified widely by airlines at home and abroad. The research on air passenger choice behavior and its application to revenue management based on it shows the idea of passenger-oriented, while not only taking account of the airline's benefit. And it is also the leading issue in the field of revenue management. What's more, the research provides the use of reference and a new angle for further implementation of revenue management in airlines. The major object of this research is aimed at air passenger choice behavior and its application to revenue management based on it. The main content of this paper can be included as following aspects.First, the background of this research was analyzed. The contradictions between airlines which one-sided pursue own income to maximization and passengers whose benefit is damaged leads to the need for research. At the same time, it is possible to research because of the deregulating of CAAC, and the introduction of overseas revenue management technology, and the development of domestic revenue management.Second, the emergence, development and application areas of revenue management were summarized systematically in this paper. Then the latest progress of domestic and foreign revenue management was summarized and the future research was pointed out. At the same time, the reascher progress of air passenger choice behavior was summarized and analyzed by four aspects.The frame system of passenger choice behavior and revenue management based on it was constructed, which was discussed from the passenger choice behavior between macroscopic and microscopic.On the passenger macroscopic choice behavior aside, series strategies and qualitative results of revenue management were gained. Firstly, a series of revenue management based on the structural characteristics and the tendency of passenger choice behavior were gained through fitting and selecting the best model. Secondly, a series of revenue management based on the passengers'behavior characters when they choose among different airlines, flights and fare class were generalized and developed a flow framework about passengers'choice. Thirdly, multiple fare product strategies based on revenue management and the airlines should make diversiform and multi-hierarchy price system according to different passengers through analysizing four passengers and airlines have inner driving force to depreciate. On the passenger microscopic choice behavior aside, Firstly, based on Logit model, this paper develops a passenger flight choice model (PFCM) using variable precision rough set (VPRS) approach. Satisfying the required precision, this model can find out the real attributes which affect the choice of passenger on flight and the weights of these attributes without any prior information. Based on this model, the probability of passenger flight choice could be determined, which can make reference for airlines to design products and improve marketing strategy. Secondly, considering the limitations of EMSR and traditional study on passenger seat choice behavior, this paper establishes passenger seat choice model (PSCM) and revenue based on passenger seat choice model (RBPSCM) using variable precision rough set (VPRS) and Logit model. Satisfying the required precision, these models analyze the data set about passenger seat choice and find out the real attributes which affect the choice of passenger on seat and the weights of these attributes without any prior information and the analytic expression function of probability distribution. So PSCM and RBPSCM can directly get the real attributes, weights, probability of passenger seat choice and revenue of flight. Comparing with the amount of revenue based on EMSR, which proves that the PSCM and RBPSCM have better practical and increase 4.82 percent revenue. The models can offer reference and a new angle for further revenue management in airlines.