Study On Influencing Factors Of E-business User Personalization Recommendation Technology Acceptance

In this paper, based on the present research production of the Personalization recommendation technology, the influence factor of E-business users Personalization recommendation technology acceptance is deeply researched and discussed. The innovative diffused theory is used to analyse the composing phase of the Personalization recommendation technology to find the difference influence of E-business users Personalization recommendation technology acceptance in different phase. The influencing factor framework model of the Personalization recommendation technology acceptance is buildThrough the analysis and measurement of the influence factor, the influence factor model of E-business users Personalization recommendation technology acceptance is build and verified by empirical research. Empirical research results indicate that the influencing factors of E-business users Personalization recommendation technology acceptance have many aspects:All of these factors, the trust stand of personal trust tendency,Perceived of Third-party validity and Perceived of security and credit validity in system belief, Perceived of usefulness and Perceived ease of usefulness in technical characteristics, Social Norm and Personal Norm in subjective Norm, can positively influence the intent of the E-business users Personalization recommendation technology acceptance. According the result of Empirical research, the method which can improve the E-Business user Personalization recommendation technology acceptance is improved and that can provide the reference to E-Business enterprise for the application research of Personalization recommendation technology.