Research On The Chinese Richness Estate Financial Behavior

I. The Main Contents of the ThesisThe thesis systematically analyzed the political and economical culture background of the born of the Chinese richness estate. On the basis of the analysis, the thesis compared the general characteristics between the richness estate and middle and lower income estate, including the value direction, risk preference and the behavior model of the Chinese richness financial behavior, and the effect exerted from the financial behavior.In addition, the thesis studied the main factors that may influence Chinese richness estate financial behavior through the theoretical and mathematical analysis, and studied how the change of the influence factors will decides the evolution of the Chinese richness estate financial behavior.Finally, the thesis studied the special financial demands caused by the Chinese richness estate financial behavior, and how the special financial demands will on the other hand exert the influence of the modern financial system evolution, financial market, financial products and service, and how the most important financial service supplier of the modern economy——commercial bank will adapt to and reform when facing the Chinese richness estate financial demands.II. The main viewpoints of the ThesisWith the development of the Chinese reform and opening and the gradually perfecting of the socialism market-oriented economy system, there appeared a richness estate that have the same economical, political and ideological characteristics on the basis of the differentiation of the social estate.From the Chinese reform and opening, the emergence of the Chinese richness estate which is viewed as a special estate is considered as unavoidable under the background of the development of the Chinese modern politics, economy, and the ideological culture. The emergence of the Chinese richness estate has the economy, politic, ideology and other aspects foundation. The fast development of the national economy, the reform of the economic system, the information economy and the convert from the knowledge to the wealth under the new economy condition, and the fast development of the capital market are the important economical basis for the emergence of the Chinese richness estate. The Chinese social and its changing at the stage of the Chinese conversion is the social and historical condition for our country's estate differentiation and the richness estate emergence.As a special estate exerted at a special historical stage, our country's social richness estate have the obvious characteristics at the aspect of ideology, culture and life. The richness estate have the predominant material and cultural living condition, have the good comprehensive ability to adapt to the social evolution, have the acute insight of the politics and economy, have the good idea of time, competition, and benefit, and have the strongly development and enjoyment demands. On the basis of these, the Chinese richness estate evolved some same taste, habit, flood, temperament, and what is more, these evolved the come relatively fixed and modeled living style, thinking style and even philosophy, etc.At present, the influence of the richness estate is magnified in our country's social political life. The Chinese richness estate have a higher wealth centrality, and the number of the rich man is increase faster and faster. The Chinese richness estate exhibit the wealth investment behavior as "dumbbell", and the especially centralized wealth management behavior.The Chinese richness estate financial behavior is influenced and restricted by the factor of economic growth factor, the income distribution system reformation, the development extent of the financial market, the growth rate of the interest rate and money supply, the stronger or weaker credit constraint and other factors. With the Chinese economy development and the increase number of the richness estate, the financial behavior and demand is becoming activity and diversity, and it also put forward the higher demand for the financial service supplied by society, especially by bank industry. As bank industry, we should supply and design more diversified and individualized financial products and supply better financial service.As for the characteristics and demand of the Chinese richness estate financial behavior, we should execute financial service innovation, and study the wealth management. The wealth management has hundreds years history in western countries. During hundreds years since the wealth management operation emerged, the operation developed quickly in the western countries. At present, the wealth management operation has become one of the most important commercial bank operation, such as traditional commercial bank operation and investment bank operation. The wealth management operation is becoming one of the most important profit resources because of its special characteristics, such as large batch, lower risk, expansive operation area, steady operation income. Many international famous financial institutes look the wealth management operation as the core strategic operation and the incisive to enlarge the market share. Because of our country's financial system material characteristics, the comprehensive bank's wealth management operation has the most reference value for our country's financial institutes to develop the wealth management operation.The root motive force of the Chinese wealth management market development comes from the sustainable developed economy, while the continuously increase of the inhabitant wealth gross and the richness estate scale is the main driving force for the development of the wealth management operation. Though the Chinese wealth management operation stays the new born stage, yet the Chinese continent inhabitant wealth gross increase quickly recently years and the wealth management operation has great scale and has a very bright future.With the Chinese economy growth sustainably and steadiness, and with the scale of the wealth estate becoming large quickly, the wealth management operation has become hot creative operation and competition focus by its great return and its hugeness development potential. As our country's most important financial institute, the commercial bank has developed the operation and the competition is becoming more and more fierce. At present, foreign banks has developed the private banking operation by taking advantage of its operation experience. At the same time, our country's commercial bank have operated the private banking operation through competing and cooperating with foreign banks. While the competition is more fierce in the field of wealth management operation which aimed at richness estate. The world generally think Chinese wealth management market as the new-emerging market because of our country's special macro-policy environment. The wealth management industry just established and the future is good, but there are some aspects such as law, institution etc. may constraint the development of the wealth management operation. As a whole, our country's commercial bank's wealth management operation has been developed on the basis of the extent to which the wholesale bank developed, so we should pay more attention to the comprehensive bank model such as HSBC and Citibank. Since there are some difference between large commercial bank and middle or little-scale commercial bank at aspects of customer resources, distribution, service team etc., so they should have different development model and strategy.The conclusion of the thesis is that with the development of Chinese economy, Chinese richness estate has become lager scale and such estate plays more and more important role in the social and economical field. These customers who own higher asset have diversified wealth management demands including financing because of they different age, knowledge structure and characteristics etc.. The richness estate development will provide good opportunity for our country's wealth management operation development, and the bank industry will face the opportunity for its operation model and structure transition, and the operation will also become the bank's important profit resource. Thus, we should stick up for the richness estate benefit,develop their wealth management operation according to how to protect the special estate financial behavior, and as a result, the bank industry will realize its development. So the aspects such as law system, financial system,foreign regulation,financial supervision etc. should be perfected and complemented as for the change of the new estate.III. The Main Innovation of the ThesisFirst, the thesis comparatively systematically analyze the common characteristics of the Chinese richness estate and middle or low income estate financial behavior, and the thesis analyze the effects exerted by the financial behavior theoretically. At the same time, the thesis put forward the standard of our country's richness estate measure by studying the foreign theory and practice and combing our country's realistic, and then do qualitative and quantitative analysis.Second, the thesis study the main influence factors for the Chinese richness estate financial behavior systematically, and how these influence factors decide the evolution of the Chinese richness estate financial behavior. At the same time,the thesis testify the Chinese richness estate relative financial behavior by taking use of quantitative research method.Third, the thesis study the influence of the Chinese richness estate financial behavior on the bank industry's reformation, financial products and service by combing modern financial practice, and explain the motive force resource of the commercial bank's financial bank and its future trend. At the same time, by taking advantage of foreign commercial bank's theory and practice in the field of wealth management, the thesis put forward the idea, measure and system advice to establish and develop our country's commercial bank wealth management operation, which will adept to the financial demand of the new erected richness group.