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Durable Goods Manufacturers Pricing Problems Research

Posted on:2013-02-11Degree:DoctorType:Dissertation
Country:ChinaCandidate:H SuFull Text:PDF
GTID:1229330398476357Subject:Decision Sciences
Abstract/Summary:PDF Full Text Request
Durable goods theory study is always the hot spot problems of the international economic theory research, and durable goods have been one of the important statistical indexes in statistical yearbook used to measure the quality of life and the national modernization level. Along with the progress of technology and the development of economy, the durable goods in the competition between manufacturers market also appears is becoming increasingly fierce, durable goods manufacturers how to win in the competition market, needs to have theory study close to reality durable goods market to guide the durable goods manufacturers when they were making the scientific and effective decision considering the production and sale, so as to improve the durable goods producers’ decision-making level. It is based on the above reasons, this article, based on the former research, in view of the current market durable goods, appearing new problems the previous research rare, setted up several models of durable goods manufacturers pricing problems. And the paper analyzed the model provided the conclusions through the market realities, in order to providing the practical theory basis for durable goods manufacturers making scientific market decisions.First of all, the paper put forward that the market demand volatility and durable goods manufacturers’uncertainty factors of information prediction exist in durable goods market, and considered the market demand fluctuation and the information of durable goods manufacturers in the pricing model, and combined with actual market demand fluctuation case and market information durable goods manufacturers mastered to make the effect of deep theoretical analyze for making market pricing strategies; Secondly, this paper also considered the market phenomenon of durable goods manufacturers trade-in into the pricing model of new and old durable goods, and found that the price of the internal relationship between different combination corresponds to different consumption demand structure, and at the same time. Employing the two phases optimal sale price of the old style products, the second-period optimal recovery price of the used products and the second-period optimal sale price of the new products, the paper provided a quantitative and scientific basis for durable goods manufacturers market decision; Finally, the paper studied that at the condition that the durable goods monopolist produce durable goods together with the easy-to-wear accessories (EWAs), how the existence of EWAs influenced durable goods manufacturers’two periods output and price decisions. Accordingly, the thesis had mainly done the following research work:1. Through the full system review and comments of the existing durable goods literature home and abroad, the paper put forward several needed further research problems about durable goods in the pricing based on the four international main research directions, and expounded the basic study content of this paper.2. Based on the condition of demand and forecast information uncertainty, the paper began the research by setting up a linear multi-period demand model. By employing the principle of dynamic programming, the paper got some results about the durable goods manufactures’optimal pricing. If the anticipations between firms and consumers were inconsistency, the fluctuation of the durable goods demand and the information volume controlled by the firms would influence the optimal pricing of the firms. The paper also gave an analysis on the pricing model based on the real market status. The results showed that the model would play a significant role on the decision of the durable goods manufactures.3. On the basis of the durable goods monopolist multi-period pricing decision analysis under demand and forecast uncertainty, the paper had established duopoly durable goods manufacturers two-stage linear demand-price model, to study the problems in view of the durable goods duopoly market demand and forecast uncertainty. The main contents included:(1) On the condition of market demand forecast, the paper solved the durable goods duopoly manufacturers’two periods equilibrium prices;(2) On the condition that the durable goods duopoly manufacturers forecast the market demand in the same trend, market demand fluctuation on the two periods equilibrium prices;(3) On the condition that the durable goods duopoly manufacturers forecast the market demand in the different trends, market demand fluctuation on the two periods equilibrium prices;(4) On the condition that the durable goods duopoly manufacturers forecast the market demand in the same trend, how the market information controlled by the manufacturers would influence the manufacturers’ two periods equilibrium prices;(5) On the condition that the durable goods duopoly manufacturers forecast the market demand in the different trends, how the market information controlled by the manufacturers would influence the manufacturers’two periods equilibrium prices.4. Focus on durable goods manufacturers’trade-in behavior, the paper began the study on durable goods monopolist’s pricing strategy. The paper focused on the consumers’reaction on durable goods monopolist’s market strategy, and took the consumer’s market reaction as the basic for durable goods monopolist making market pricing decisions. First according to consumer type distribution, the paper had analyzed the durable goods demand structures of the new and old style durable goods on the condition of trade-in, and found that the price of the different combination internal relations would correspond to different demand structures. Then based on the different demand structures, the paper had studied the durable goods monopolist’s new and old style products two periods optimal sale pricing problem employing the programming theory, and the paper got the system optimal pricing combination, including the two periods optimal sale prices of the old style products, the second stage optimal repurchase price of the old style products and the second stage optimal sale price of the new style products. In addition, on the basis of the optimal pricing combination, the related features of durable goods prices and characteristics of some indicators such as price performance when the durable goods pricing were system optimal. And the paper also got the guidance conclusions on durable goods manufacturer scientific market decision.5. On the condition that the durable goods monopolist produces the durable goods and the EWAs at the same time, the paper studied the market strategy about the durable goods outputs and the EWAs prices. During the study, the paper employed the concept of EWAs for the first time, and based on Swan’s hypothesis on the market structure independence (Swan,1970); the paper had studied the market strategy about the durable goods outputs and the EWAs prices from leasing and sale two market angles separately. Through the establishment of durable goods monopolist two periods demand-price model on durable goods and EWAs, the paper found that Swan’s hypothesis was not still right when the durable goods monopolist in the face of the sales market condition. In addition, durable goods monopolist also could use durable goods and EWAs two kinds of means to realize its "planned obsolescence" strategy, so as to realize its maximization monopoly profits.
Keywords/Search Tags:Durable Goods, Demand Uncertainty, Pricing, Trade-in, EWAs
PDF Full Text Request
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