Destination Image Intention To Revisit Tourists Space Decision-making Impact Study

Currently, almost all provincial-level administrative region see tourism industry as a pillar industry or leading industries.Therefore,it is the most important that sustainable development strategy is to seek destination competitiveness according to enhance tourists visiting rate.The first visits and revisits are included in the destination of tourists and tour.Oppermann(1998)asserted that each country represents a measure of the ratio between the destination lifecycle. Especially, for mature destination, the great significance goal of improving the number of revisits became the the destination building its tourism development strategy.This paper reviews the theory of decision-making behavior and the latest decision intentions of revisit at domestic and abroad. In the light of Kozak’Space to revisit decision model(2001)and Jang&FengTDRI model(Temporal destination revisit intention,2007),Proposed a new framework.The main determinants decision intentions to revisit is destination image as an important object of study. Market heterogeneity fully consider the impact of the tourists decision-making behavior.Furthermore,add a personal statistical characteristics and tourism organizations in the form of background variables,and to explore the impact of the time and space revisit decision intentions.The empirical study is divided into short-range market(The Shanghai area residents have the perception of Hangzhou image, Within500kilometers)and Remote market(The Shanghai area residents have the perception of Beijing image,500kilometers away). Three parts of research problems included:Firstly, analysis the destination image,consisiting of cognitive image, affective image and unique image. Adopt SPSS16.0and LISREL8.7test the scales’reliability and validity; Secondly, Discuss the difference of three type of tourists including "Relax type"、"Hunting interest type"and"Silence thinking type"according to"novelty seeking"; Lastly,carry out the path analyse between the perception about destination image and time and space revisiting decisions intention.The results promulgate destination shaping unique image is the key to improveto revisit frequency.Frequent repeaters, continuous repeater and deferred repeaters have the distinguish revisit intention of influencing factors of decision-making and space areas to revisit destination choice. The place has the tourism special facilities and services should be developed space demands repeat Tourists. Personalized marketing decision to procure the necessary time and space to re-visit the intention to enhance protection. Finally, This paper presents the marketing decision-making proposals and the limitations of the paper as well as further research directions.