The Research Of Jiang Zemin’s Publicity And Education Thought

Jiang Zemin’s propaganda and education thought was formed under the conditions of drastic change of situation at home and abroad, with human’s stepping into the information age, of which the theoretical foundation is the Marxist propaganda and education theory and the practice basis is the publicity and education practice of the communist party of China. In modern society, the influence of public opinion is increasing and the role of propaganda and education is highlighting as a result of the application of media such as newspapers, magazines, radio, television, mobile phone, and Internet, etc. Facing the changeable international situation and complicated cultural background, especially the new conditions of propaganda and education during the network era, Jiang Zemin systematically discussed the position and mission, policies and principles, ways and methods of propaganda and education. He believed that propaganda and education is not only a part of life in our party and the mouthpiece of the party, our government and our people, but also a work relevant to the fate of our party and country, and our people must be armed with as well as guided, shaped and encouraged by the best; he insisted to serve socialism and the people, to carry forward the theme, to stress the party spirit and authenticity, to always give the top priority of our social benefits; he appealed to firmly establish a sense to be subject of and serve the socialist modernization construction, to stick to the work ethic of being close to the fact, life and the masses, to continuously improve and innovate the work methods to create a good atmosphere and environment. Jiang Zemin’s propaganda and education thought is of the rigid principle, the subject distinct consciousness. It unifies the party spirit and the national character and insists the guiding position of the Marxism, holding the leadership firmly in the hands of genuine Marxists. It develops the "running newspaper by politician" tradition and attaches great importance to strengthen the propaganda and education team construction. It asks the propaganda and education workers to maintain the image of "engineers of the human soul" and manage the propaganda and education career scientifically. Jiang Zemin’s propaganda and education thought that has enriched and developed the Marxist propaganda and education theory, is the guide of the propaganda and education in contemporary China, and is also a sharp weapon to combat the wrong trend.