| Public diplomacy targets at foreign civilians and aims at their agreement,approbation and following to the country who conducted the public diplomacy. Inorder to do this, public diplomacy should pursue the establishment of public authorityfor their own culture as its action guide. The United States of America，the only superpower for now, has been doing so for a long time. After World War II, the UnitedStates carried out long-term and broadscale public diplomacy scheme aims at theestablishment of public authority for U.S-led western culture. Viewing from the actualaffect, its public diplomacy is highly fruitful because the modernization mode theU.S-led western countries advocate, which consists of free competition marketeconomy, liberal government, individualism and highly-developed tool reason, hasbeen widely accepted and recognized as a development pattern by people all over theworld. This even makes an illusion or a misconception, that is, all that the U.Sprovides is good, all values the U.S.A support is correct. In this respect, Hans J.Morgenthau correctly depicted the cultural imperialism,“cultural imperialism is themost subtle one, and the most successful one if it may succeed independently. Its aimis not to conquer land and control economy, but to overmaster and dominate people’sminds.”Evidently, public diplomacy is absolutely not an expedient measure one countrymay take for national interest, but a diplomatic action with deep theory basis andvalue connotation. This dissertation named “Value Analysis of Traditional ChineseCulture From The Perspective of Public Diplomacy” aims to deeply dissect the publicdiplomacy value of Traditional Chinese Culture, that is, what kind of role TraditionalChinese Culture may play to establish the global public authority for Chinese culture.Assisting Chinese culture to set up the position of global public authority is theconcentrative reflection of the public diplomacy value of Traditional Chinese Culture.In order to better explain this point, this dissertation mainly discusses thefollowing four aspects. Firstly, try to prove that Traditional Chinese Culture is helpfulfor better internal governance. Because public diplomacy is always based on theactual internal governance of a country, and Traditional Chinese Culture plays animportant role in assisting China rebuilding cultural confidence, returning to greenhills and clear waters, reconstructing a state of courtesy and rising peacefully etc. Only if China restores its broad and profound, civilized and advanced historicalposition under the influence of Traditional Chinese Culture and modern culture, mayChina’s efforts to establish its global public authority have a fundamental acting pointand China’s public diplomacy have a strong foundation.Secondly, highlight the value rationality of Traditional Chinese Culture bycomparing the core values of Chinese and western culture so as to establish the globalpublic authority for Chinese culture. This mainly manifests in following aspects: thecore values of western culture support and connive at human beings’‘evil’ preference,which is of human nature. This not only brings about modern material civilization andscience and technology civilization, but also causes disastrous crises such asecological crisis and nuclear war crisis that are related to human beings’ existence,thus the legitimacy and rationality of the core values of western culture are doubtful.However, Traditional Chinese Culture is capable of suppressing, transforming andcorrecting human beings’‘evil’ preference. If it could become the leading value, thewhole world would be more peaceful, stable and sustainable. This is profitable forhuman beings as a whole, thus Traditional Chinese Culture is more rational in value.Thirdly, expound the public diplomacy value of Traditional Chinese Culture inthe light of western civilization crisis.“Nowadays, western modernization has shownmany maladies, if not to sing another tune, human society may destroy itself.”American famous strategist Zbigniew Brzezinski also believed that “the interactionamong the following elements: the rapid development of our history, the increase ofour ability to shape the world, the quick expansion of our material desire and theobscure of our moral, produces unprecedented, uncontrollable driving force forchange. Today’s world is more like a plane manipulated by autopilot, whose speed isfaster and faster, but with no clear destination.”Overall, western culture and the modernization it breeds achieved greataccomplishments, and meanwhile caused profound disasters and crises which aredeeply rooted in the core values of western civilization. Thus,“the salvation ofmodern crisis must be done by other cultural elements apart from western capitalisticorganism, if crisis can really be saved.” Traditional Chinese Culture might probablyplay the role of savior. To reduce the crisis and save the day is a very important partfor Traditional Chinese Culture in establishing global public authority.Fourthly, talk about the public diplomacy value of Traditional Chinese Culture from the perspective of new scientific worldview. So-called new scientific worldviewis opposed to traditional scientific worldview, which characterized with mechanism,reductionism and objectivism. Traditional scientific worldview was subverted by thenew one, which is organic, integral and ecological. And the philosophy of TraditionalChinese Culture happens to be organic, integral and ecological. That is to say, ancientTraditional Chinese Culture contains the elements of brand new worldview. In thissense, Traditional Chinese Culture represents the future development direction ofhuman being, this is also vital to establish global public authority for Chinese culture.From the above we can see that the excellent elements of Traditional ChineseCulture can not only help realize better internal governance, but also counter thenegative effects of western culture. Meanwhile, they may reduce or even eliminateglobal crises caused by western civilization and represent the future developmentdirection for the new worldview elements it contains. Then, shall this culture be goodenough to establish its global public authority? The answer is self-evident. Here themain problem for China’s public diplomacy is how to establish the global publicauthority for Chinese culture. For the time being, it’s only theoretical because there’sstill a long way to go to build up this kind of global public authority. But “gold is theluminous”. If we may say that western culture is more of value rationality from theyear of1500till the beginning of20thcentury because people are under pressure todevelop productivity to enhance living standard and fight for freedom, democracy andhuman rights, we may also have to say that at the beginning of21thcentury whathuman beings urgently need to do is to mildly restrain and control their desire, greedand the use of technological power after the rapid development of the whole20thcentury, so as to maintain the sustainable development for human beings as a whole.In this point, Traditional Chinese Culture is obviously of more value rationality.Combined with the above four parts, under the guidance of Marxist dialecticsand by using the method of historical narration and comparative analysis, thisdissertation will discuss the characteristics of Chinese and western culture and theirpros and cons, hackle the serious crises during modern development in global timesand the role that western culture plays, talk about and highlight the public diplomacyvalue of Traditional Chinese Culture from the perspective of cultural comparison andfuture development.This dissertation composes the introduction and the main body. The introduction part covers the significance of the study, research status, research method, creativeideas, emphasis and difficulties.The first chapter theoretically expounds the concepts, properties of publicdiplomacy and its value orientation of winning hearts and minds. Meanwhile, thischapter also introduces and defines the concepts of culture and Traditional ChineseCulture, analyzes the position of Traditional Chinese Culture in China’s publicdiplomacy, which mainly includes: Traditional Chinese Culture is importantintangible resources for China’s public diplomacy, Traditional Chinese Culture isanother civilization system that is contrary to western one, Traditional ChineseCulture is the core resources that may help gain the commanding heights of globalvalue, the sublation of Traditional Chinese Culture and public diplomacy.Chapter two reviews the role that Traditional Chinese Culture played for foreigncultural exchange and public diplomacy in different history stage since the funding ofChina in1949and analyses the historical merits and demerits of Traditional ChineseCulture, which paved the way for explaining how Traditional Chinese Culture shouldfunction in today’s public diplomacy.Chapter three, four and five summarize the public diplomacy value of TraditionalChinese Culture from different angle respectively. Specifically, chapter threeexpounds the public diplomacy value of Traditional Chinese Culture for rebuildingcultural confidence, restoring moral order and state of courtesy, setting upeco-civilization and helping the reappearance of green hills and clear waters, andfinally for the peaceful rise of China. Public diplomacy is always based on the actualinternal status of a country, it will have a strong foundation only if a country isprosperous economically, the government functions well and people live in harmony,the mountains and plains are beautiful and graceful, the civilians live and work inpeace and contentment.Chapter four states the public diplomacy value of Traditional Chinese Culturefrom the international perspective, that is, the comparison of sino-western culture andthe contrast of crises of western modernization. The modernization that springs fromwestern culture achieved glorious accomplishments in material and science&technology. Meanwhile it also caused worldwide disasters and crises such as thealienation between man and himself, mankind and society, human beings and thenature, accordingly there comes spiritual crisis and ecological crisis. Under this circumstance, people would wonder what Traditional Chinese Culture, the civilizationsystem that is contrary and complimentary to western culture, may provide to lead thewhole world? This is something that manifests the public diplomacy of TraditionalChinese Culture.Chapter five mainly demonstrates the public diplomacy of Traditional ChineseCulture from the perspective of “new worldview”. The so-called new worldview iscontrary to traditional scientific worldview that is characterized of mechanism,reductionism and objectivism. This new one makes a feature of organism, integralityand ecology. And somewhat Traditional Chinese Culture is some kind of worldviewthat is organic, integral and ecological. That is, ancient Traditional Chinese Culturecontains this brand new worldview. In this sense, it represents the future developmentdirection of human being, which composes an important part for the public diplomacyvalue of Traditional Chinese Culture.Chapter six figures out the global meanings of Traditional Chinese Cultureagainst the rapid globalization based on the above statements. That is, to put forwardfive globalized values with Traditional Chinese Culture characteristics for politics,economy, military, culture and ecology respectively. They are as follows: worldconsciousness, the globalized value for politics; combining benefit with justice, theglobalized value for economy; armed forces are something ominous, the globalizedvalue for military; harmonious but different, the globalized value for culture; natureand man in one, the globalized value for ecology.Have come this far, Traditional Chinese Culture draws an outline for the futuredevelopment of the world, which is contrary to western development path. This is nota simple return to tradition, but a return based on highly advanced science&technology and a deep understanding for nature. Thus, this is both “negation ofnegation” and a spiral rise. Unifying the development of western culture in materialand science&technology, dominating the instrument rationality by value rationalityfrom the oriental so as to establish the global public authority for Chinese culture, thisis exactly where the public diplomacy value of Traditional Chinese Culture exists. |
PDF Full Text Request