The Study Of Ideological And Political Education In Colleges And Universities In The New Media Era

The human being has been pushed forward to a new era of information---the new media era, by the revolution of new science and technology happening since the second half of the twentieth century. The new media full of powerful communicative functions have increasingly and deeply influenced the social development, with their "double-edged sword" effects becoming more prominent. The new situation and new problems that the development of new media has brought to ideological and political education in colleges and universities need us to generalize and explain, which is the new mission for ideological and political educators endowed by this era and which provides new opportunities to innovate and develop ideological and political educational theories. In terms of pedagogical, sociological, psychological, ethical and journalistic aspects and by way of literature review, social investigation, qualitative research and comparative research, this dissertation discusses and explains the basic elements, realistic background, thinking transformation, discourse reform, optimization of structures of contents, vector force, model construction and evaluation mechanism of ideological and political education in the new media era from a totally new perspective.The realistic background of ideological and political education in the new media era is twofold:on the one hand, the social environment and cultural environment of ideological and political education have become more and more complex with the educating subjects, modes and teams being attacked and the life, study, ideology and value concept of college students being greatly influenced and challenged; on the other hand, there are also unexpected opportunities in ideological and political education as the new media technology has become an effective form of ideological and political education to positively influence the formation of the college students’ ideological and political consciousness, moral concept and value scale due to its big reform in terms of information collection, information contents and forms, and information dissemination channels. To make full use of the positive effects brought about by the new media, and to analyze profoundly the causes of negative impacts will provide the basis for the choice of ways to strengthen ideological and political education in the new media era. Cross-border thinking is a new starting point to strengthen the thinking transformation of ideological and political education in colleges and universities in the new media era. The proposed cross-border thinking in this dissertation refers to a mode of thinking to break the inherent framework, to jump off a familiar position, to deal with problems and put forward solutions using multiple angles and perspectives. In the new media era, cross-border thinking, as a rational orientation to seek and find the new point of intersection and positioning in ideological and political education, reflects the requirements of realizing the values of generative mode of thinking, the necessities of talents cultivation, the need of curriculum reform and demands of man’s all-round development. It emphasizes the cross-border integration between theory and practice, among learning resources, protoplast fusion among departments, cross combination of education subjects and cross-border joint of spiritual culture.Discourse reform is a new means to strengthen the effectiveness of ideological and political education in colleges and universities in the new media era. Discourse innovation of ideological and political education in the new media era is a systemic engineering, which should be carried out from several aspects:to respect the students’right of discourse and strengthen the consciousness of equal dialogues of ideological and political educators; to pay attention to the life dimensions and realize the regression of discourse of ideological and political education to college students’real life; to actively expand the discourse resources of ideological and political education by means of network discourse; to focus on humanistic care and psychological counseling and strengthen discourse appeal of ideological and political education through active service; to advocate three-dimensional guidance and improve the management level of the discourse of ideological and political education; to promote the quality of ideological and political educators and enhance the ability of discourse innovation; to improve supervising mechanism in the new media information and enhance the effectiveness of discourse of ideological and political education; and to adhere to new development of discourse of ideological and political education and strive to build a new discourse system.Optimization of structures of contents is a new need to strengthen ideological and political education in colleges and universities in the new media era. Having introspecting the development and adjustments of ideological and political education of colleges and universities China has experienced over the past years, we can find that they are mainly in the form of content, and there is no fundamental change in real contents. During the practice process, the problems that have existed in the structures of contents are the root cause of the ineffectiveness of ideological and political education in colleges and universities. Therefore, we shall take the initiative to adjust them to achieve maximum optimization:to highlight the leading contents in political education, to optimize the basic contents in the aspect of ideological and moral education, to lay humanistic foundation in the cultural quality education, and to expand the structures of educational contents in the media literacy education."Carrier force" is a new platform to strengthen ideological and political education in colleges and universities in the new media era. In order to choose the suitable ways to form carrier force in ideological and political education, it can be done from the following several aspects:to create "network teaching platform and teaching resource center" in the aspect of course vectors, to establish a navigation system and special website in the aspect of material carrier and management support, to enrich and extend the functions of campus culture in the construction of campus culture, to create a fast information delivery channel for teachers and students in the aspect of team construction, and to attach special importance to the relevant media platforms in terms of the extension of functions of carrier force.The model to construct a sharing community is a new way to strengthen ideological and political education in colleges and universities in the new media era. In order to implement ideological and political education in colleges and universities in the new media era, it is necessary to take "sharing" as the basic way, and "community" as the common community. This kind of "sharing community" embodies sharing of knowledge, life, resource and process, which is a type of moral cultural circle in colleges and universities in the new media era, and which is a new model for the realization of ideological political education. The construction of such a new model is to adapt to the objective requirements of the new media era and to function as a new foothold for the innovation of ideological and political education.To ensure effective implementation of the sharing community model in ideological and political education in the new media era, it is essential to build a sound evaluation mechanism of sharing community, which is not only the need to correctly evaluate the effects of sharing community in ideological and political education and the need to realize the control of educators on the process of ideological and political education, but also the guarantee to achieve the goals of ideological and political education in the new media era.