Research On The Influence Effect Of Intellectual Property Rights Protection In Enterprises’ Multinational Operation

After World War Ⅱ, with the fast development of scientific technology, the culmulation of the knowledge of human beings brings rapid development of the global economy. Being the ultimate source of the economic increase, the culmilation of knowledge needs some system that is beneficial to the intellectual production and knowledge absorption to realize its social and economic effect. Thus the Intellectual Property Rights Protection (IPRP) System becomes one of the important institutional arrangements that decide the enterprises, national and global economy increase. Intellectual property protection not only affects the country’s domestic innovation ability, but also directly influence foreign direct investment, international technology transfer and import and export trade activities of multinational groups.Because of the huge gap in the international intellectual property field between the north and south, the U.S.-led developed countries have been in the front row in the global technological innovation ability, while the developing countries tend to be in the state of technical imitation. The present unbalance between the north and south in the field of intellectual property rights, results in bigger difference between the developed countries and the developing countries in the protection of intellectual property:the developed countries’intellectual property protection level is higher, and developing countries’intellectual property protection level is generally low. And in the way of global high and new technology transfer, multinational companies often take foreign direct investment, export trade, technology licensing and other international technology transfer contract management mode to realize technology transfer so as to promote technology progress and influence the spread of the core technology. Being the important system arrangement and the main factors of affecting spread of the core technology, how IPRP influence multinational enterprise’s economic effect based on the different level of IPRP? How does the economic effect lead to change the management mode of the multinational enterprises? And what is the selection route of IPRP action separately with different multinational running and operation mode?Based on the front and hot issue of international protection of intellectual property rights, this study discusses the theoretical basis and acting mechanism of the enterprises’economic effect closely related to IPRP; Surrounded the theme of multinational IPRP, this research chooses "wholly foreign owned enterprises","Sino-foreign joint ventures" and "native enterprises internationalization" from two aspects of investment and trade to set up four variables--human capital, research and development strength/intensity, market competition, legal (treated) environment and constructs model and case study with the above three projects, aims at study on the acting mechanism of how transnational intellectual property protection influencing enterprises’economic effect and business model selection.Project A constructs IPRP analysis framework based on wholly foreign owned enterprises’international activities influenced by enterprises’experiences, highlighting the economic effect of enterprises’market competitive advantage and legal environment on IPRP. The results show that the experience of idendifying investors for the host country’s IPRP strength and the experience of decisive analysis on investor intellectual property’s market competitive capability at the host market-----the two FDI pathways have positive correlation function to the wholly foreign owned enterprises economic growth effect. The promotion effect of wholly foreign owned enterprises IPRP in the dimensions of human capital and innovation ability is relatively not very obvious. This maybe relates to IPRP oligopoly monopoly effect on human capital, innovation ability of foreign owned enterprises, and study conduction effect of investor patent technology, copyright, trademark, trade secret in the host country which have not been completely released.Project B focuses on a transnational IPRP behavior selection based on Sino-foreign joint ventures’compensatory contract. It chooses auto industry to analyze the above four dimensions influence on enterprises economic effect based on market main body transaction costs from the perspectives body of market protection investment contract. The case study results show that the legal environment meeting the consumer level has more prominent effect on choosing joint venture.Based on transnational IPRP viewpoint/perspective of local enterprises internationalization, Project C explains IPRP behavior of international trade, further discusses the local enterprises study path in the IPRP of Multinational Operation. This chapter provides some classical cases of transnational intellectual property rights disputes or protection, adopts the patent protection coverage rate, the correlation test and regression analysis of IPRP and international trade to demonstrate the prominent role of market competition dimension.The realistic enlightenment of this study lies as following:Firstly, It justifies that both the" bringing in" and " going out" strategic policy have positive effect on Chinese companies international process and should be adhered to. The wholly foreign owned enterprises of developed countries and developing countries in China are influenced by the experience factors of IPRP to decide the selection of multinational business model and economic effect--benefit maximization. Chinese government should make some measures to maintain legal environment of IPRP so as to deal with the tendency of FDI being single capital.Secondly, in management activity of Sino-foreign joint ventures, based on the transaction cost theory, the risk should be early-warned or prevented that the multinational enterprises deeply acquire self trained human resources and eventually choose sole foreign owned mode to fully control and mislead the market direction after grasping the current policy situation and market expansion mode in China. The way of signing contract to make up for the economic decrease caused by policy management and control can be adopted in the multinational management of Chinese enterprises.Thirdly, in Chinese enterprises’international foreign trade activities, the market competition advantage of intellectual property patent technology should be focused on and independent research and development should be strengthened.Fourthly, this study develops the enterprises’economic effect dimensions of IPRP, and perfects IPRP system in a targeted manner, and highlights the improved IPRP system’s great influence on the enterprise multinational business model and economic effect.