Pop Network Style Study: Significance Production And Memory Practice

"Pop network style" is not only a popular language text in the virtual space,but also an emerging discourse forms in the real world.What the research turn is from language to discourse is a present trend of network language and culture communication study.This paper combined the theory of Critical Discourse Analysis(CDA)and Collective Memory,and applied various methods of qualitative analysis to study Pop network style.Specifically,the main content of this paper can be divided into five parts.The first part defined "pop network style".Combined with existing researches and relevant concepts,it defined "pop network style" by historical investigating of "style" and in-depth understanding of "popular".The second part set up the research framework.To make a panoramic scanning of CDA,and choose the corresponding research framework for adapting to the application.The third part was "text analysis" which contained three dimensions:vocabulary,grammar,structure network.The fourth part was "discursive discourse analysis".It tried to interpret the production and consumption from the perspective of intertextuality.The fifth part was "interpretation analysis".On the basis of "text analysis" and"discursive discourse analysis",it seeked possible significance of "pop network style".By investigating how "pop network style" entered into collective memory and was used in constructing the specific theme of memory by people,it explored the memory mechanism of "Pop network style" and its ideological meaning and power relations.The study found that "Pop network style" is the "living image" of discourse practitioners,its feature of stylization and carnivalization reveals a kind of "noise aesthetics",which reflected people's aesthetic experience about language in modern society.In the process of discursive discourse analysis,discourse practitioners constructed the multivariant significance,and produced the personalized knowledge.In the process of memorial writing,"pop network style" showed vivid "folk characteristic",which reflected the logical turn of memorial writing,it finally influenced the existing discourse pattern,and embodied the possibility of discourse democracy.