The Study On The Ability Of The Chinese Communist Party Governing The Social Media

The Communist Party of China in use of media ability construction is based on the theory of Marx and Engels' s thought of people's newspaper,thought of Lenin on the political party of the proletariat of the use of media publicity and strengthen the management of ideological,Mao Zedong about the Chinese Communist Party in charge of the media should play in the political functions of media in the thinking,Deng Xiaoping about the Chinese Communist Party in charge of media propaganda should adhere to the correct political orientation and principles of thought,Jiang Zemin on the Communist Party of China in response to the new media "positive development,strengthen management get over its disadvantages",Hu on the party to improve the capacity of media and public opinion to guide the thought and Xi's thought.Before the Communist Party of China in use of media ability construction history is divided in the early stages of the party,during the period of the Agrarian Revolutionary War,during the period of Anti Japanese War,liberation war period,after the founding of new China to the reform and opening up and socialist modernization construction in the new period of six period were investigated.Through the historical review summarizes the Communist Party of China in charge of features and lessons of the ability construction of the media,its characteristics lies in the Chinese Communist Party in charge of media capacity building in the form of increasingly diverse,the Communist Party of China in charge of media capacity building is becoming more and more comprehensive,the Communist Party of China in use of media capacity building is becoming more and more strict.The Chinese Communist Party in use of media capacity building of the main content includes: the Chinese Communist Party in charge of media to create a good image of the ability construction,the Communist Party of China in use of media guide public opinion capability construction,the Chinese Communist Party's ability with the media play the ability to deal with construction,the Communist Party of China in emergencies in the media to deal with the capacity building,the Communist Party of China in charge of external communication media capacity building.The Communist Party of China in use of media capacity building realistic challenge,there are six aspects: is the change of relationship between political parties and the media of the Communist Party of China in charge of the challenge of media capacity building,the second is pluralistic society of party politics of the Communist Party of China in use of the challenge of media capacity building,and the third is network of Communist Party of China in use of media ability construction challenges,and the fourth is non public rationality of the Communist Party of China in use of media capacity building challenges,five channels of information communication of the Communist Party of China in use of media capacity building challenges,network group events of Chinese Communist Party in use of media capacity building challenges.Chinese Communist Party governing the media includes five pathes.One is to adhere to the five "change" the party tube media working train of thought: from a party to be in charge of Party newspapers and journals,change for a party to be in use of all media,from a party to be in charge of the "four rights" for guiding tube,the tube macro,from the leadership of the party and government regulation mode for multi participation governance mode transition,from public opinion on therigid shift control of flexible guide public opinion rules to follow,from mainly depending on the policy of change management for the management according to law,standardize management.Second is the innovation of the Communist Party of China in charge of media operation mode: Innovation of the Communist Party of China in charge of media ideology guide way,the innovation of the Communist Party of China in charge of media collection,integration of social interests,the innovation of the Communist Party of China in charge of media and the external environment of communication,communication way.The three is to actively respond to multiple social thought in the media on the China challenge Communist Party ability construction.To strengthen public opinion guidance force construction,theory construction,insight into the foresight dialysis force construction,media force construction,construction of international influence.The four is to enhance the ability of China Communist Party in use of the new media.To establish the concept of right of new media,the cultivation of leading cadres of the new media literacy and improve the leading cadres control ability of new media,establish and improve the relevant rules and regulations,laws and regulations,referring to foreign parties in use of the successful experience of the new media.Five is a positive response to the network group events in the media of China challenge Communist Party ability construction.To guide netizen reason to treat the network group events,open communication channels of information timely disclosure of information,and pay attention to train and play the role of online "opinion leaders",correctly deal with the political demands of the users,the establishment of network group events early warning mechanism.