Research On The Dynamic Mechanism Of Personal Charitable Donation

Charitable donation,as a comprehensive social activity,is the material basis of charity as well as a direct reflection of its development level.Personal charitable donation is the cornerstone of the healthy development of modern charity.Charitable donation is not an exclusive right of the rich and a wide range of public charitable donations is the inexhaustible motive force of the prosperity and development of modern charity.This paper studies the dynamic mechanism of personal charitable donation along the logical main line of “basic research-system analysis-verification analysis-practice research”.The first is to make “basic research” of the dynamic mechanism of personal charitable donation.Firstly,it sums up the research status of the dynamic mechanism of personal charitable donation at home and abroad to find out the research direction and research field of this paper.And then it defines the related concepts of the dynamic mechanism of personal charitable donation and introduces the theoretical tools of this study.The second is to carry out “system analysis” of the dynamic mechanism of personal charitable donation.The system theory is used to make SFP analysis of the dynamic mechanism of personal charitable donation,that is,the structure,function and principle analysis of the dynamic mechanism of personal charitable donation.It analyzes in detail the principle of action of the dynamic mechanism of personal charitable donation in the generation process of personal charitable donation.The third is to make “verification analysis” of the dynamic mechanism of personal charitable donation.Based on expanding the theory of planned behavior,it constructs an empirical model of the dynamic mechanism of personal charitable donation.By selecting 484 personal donor samples with donation record,the degree of action of many dynamic elements in the dynamic mechanism of personal charitable donation is verified.The fourth is to carry out “practical research” of the dynamic mechanism of personal charitable donation.Through the study of the dynamic mechanism of charitable donation of the residents in K community in Z City,the operating mechanism of the dynamic mechanism of personal charitable donation is fully explained in the practice situation and the research view of this paper is further strengthened.Based on the logical main line of the study,this paper is divided into six chapters.The innovations of this study are summarized as follows:Innovation in the research object.This study presents two characteristics,The first is to select nearly 500 donors with more than two donation records to study the mechanism of charitable donation,Can make the conclusions more credible,Two is in the selected samples,Monthly income of less than 7000 yuan of individual donors accounted for up to 73%,The sample is basically in line with the current level of income of ordinary people in China,This study is more fit for the research significance of "universal charity,charity for all".Innovation in research content.From the perspective of structure,function and principle,this paper analyzes the dynamic mechanism of individual charitable donation,To reveal the mechanism of the mechanism of individual charitable donation in the process of the donation of individual donors,Grasp the law and nature of the individual charitable donation behavior,and further expand the depth and breadth of the study of individual charitable donation.Innovation in research methods.By using the method of empirical research and case study,this paper makes a study on the dynamic mechanism of individual charitable donation,and achieves the unity of theoretical research and practical test.The main conclusions of this paper are summarized as follows:Personal charitable donation mechanism by private donations in power system,power system and power transmission of exogenous media composed of different power system contains many elements,including personal factors,awareness of charity charity donation endogenous power system mainly includes individual donors the wealth ethics factor;external power system includes the system of charity policy elements of social charity atmosphere elements,charity charitable organization,the reputation of the elements of professional elements;between different power systems power input and output through the power transmission medium,so as to play a personal charitable donation mechanism guiding function,integration function,control function and maintenance function;The dynamic mechanism of individual charitable donation mechanism is divided into four stages: dynamic motivation,dynamic acceleration,dynamic integration and dynamic stability.In the excitation stage,personal charitable donations external dynamic mechanism in the dynamic system of social charity atmosphere elements through the power transmission media to endogenous power systems in the ethical awareness of charity elements and wealth view elements,stimulate the awareness of charity elements and wealth ethics to begin the movement and change in the acceleration phase of dynamic,comprehensive personal drive in the social atmosphere of charity donor elements,charity awareness factors,wealth ethics elements make charitable donation motivation;The stage of integration in power,charity awareness factors,personal charitable donations in mechanism of the wealth ethics factors,policy factors system and charitable organization reputation factors begin to play a role,the formation of a strong integrated power,based on individual donors on the motivation of charity donation drive produced charitable donation.In the dynamic stable stage,personal charitable donations in mechanism and two seed system,six dynamic elements to achieve the overall coupling,promote personal identity and perceived charity donors rise for charitable donations internalization and stability,make individual donors had "to donate" to " I want to donate";Through the empirical model of dynamic mechanism based on personal charitable donations on the theory of planned behavior,select the Z charity donation information database of 550 with two donation records of individual donors questionnaires,484 valid questionnaires.Through the empirical analysis found that personal charitable donations in mechanism of the wealth ethics factor,social charity and charitable organization atmosphere elements of reputation factors played an important driving role in the process of respondents charitable donation.