Exploration To Behavior Model Of Participation In The Future Based On Experience In Sports Leisure

Purposes:The purpose of this study is based on the theory of individual leisure experience,to construct a behavior model of sports leisure,in order to explain reasons of participation in sports leisure in the future.Contents:Content is divided into three parts.The first part:Based on the explanatory theory of individual sports leisure experience,to construct a hypothetical participative behavior model of sports leisure.The second part:Compiling questionnaire,and testing its reliability and validity.The last part:Through the collection of empirical data,quantifying and verifying the hypothetical model.Methods:Qualitative and quantitative methods are used in the study.Qualitative method is mainly used to explain the hypothesis of intermediary interpretation of the model,through the literature analysis to determine the concept of the model and the hypothesis of the relationship between concepts.The quantitative method is mainly to verify the hypothesis model,through the investigation and data collection,using structural equation modeling analysis.The preliminary sample is 100 people(59 men,41 women),the formal sample is 787 people(416 men,371 women),age mainly on 18 to 40 years old.The research is based on the index of hypothetical model,by means of literature analysis drawing up three questionnaires:the Former Behavior of Sports Leisure Questionnaire,Sports Leisure Participation in The Future Questionnaire,and Sports Leisure Experience Questionnaire,using network questionnaire survey to collect national data.The main mathematical statistics methods include descriptive statistics,item analysis,reliability analysis,exploratory factor analysis,structural equation model and bootstrap method.Conclusions:Firstly,the sports leisure participative behavior model based on experience,is composed of three factors,which are Former Behavior(three dimensions:Time Planning,Preparation and Partner),Behavior Experience(three dimensions:Experience Satisfaction,Cognitive Experience,Emotional Experience),Sports Leisure Participation in The Future(four dimensions:Behavior Selection,Behavior Preference,Behavior Orientation,and Explicit Behavior).Secondly,according to validation and analysis of the general model,it is found that:experience as a complete intermediary variable to affect the behavior in the future,basing on former behavior of sports leisure.Thirdly,in order to observe the intermediary effect of three sub-variable of Experience,we construct three sub-variable models with three sub-variable of Experience as the intermediary variable.According to validation and analysis of the sub-variable model of Behavior Experience,it is found that:1)Experience Satisfaction plays a partial mediating effect between Former Behavior and Participation in The Future.2)Cognitive Experience plays a partial mediating effect between Former Behavior and Participation in The Future.3)Emotional Experience plays a partial mediating effect between Former Behavior and Participation in The Future.Fourthly,in order to observe the micro-effect of the Experience on Participation in The Future,we construct four sub-variable models with four variables of Participation in The Future as the dependent variable and the Experience as the intermediary variable.According to validation and analysis of the sub-variable model of Participation in The Future,it is found that:1)Experience plays a completely mediating role between Former Behavior and Behavior Selection.2)Experience plays a completely mediating role between Former Behavior and Behavior Preference.3)Experience plays a completely mediating role between Former Behavior and Behavior Orientation.4)Experience does not show the mediating effec between Former Behavior and Explicit Behavior.In summary,the researches develop a theory based on experience to explain the mechanism of leisure sports behavior.Experience of sports leisure has a key role in explaining sports leisure participation in the future as intermediary variable.The former sports leisure behavior has a significant effect on participation in the future through personal experience in leisure sports.