Study On The Development Situation And Countermeasures Of Participative Leisure Sport In Fuzhou City

This paper take the Fuzhou city as the research object, applies the method of documents and materials, interviewing method, investigating method, comparison analytic method and so on the many kinds of research technique. During the comprehensive investigation we can understand the situation of the city leisure sports management department and how people participates in the leisure sports, try to inquire about the discipline of leisure sports development; the success experience; the question exists. I hope to put forward the positive feasible proposal and countermeasure for the leisure sports health and the sustainable development. Through participates in the leisure sports present situation investigation for the leisure sports management and the city people attending in Fuzhou.The conclusion is: The city people leisure time had obvious increase, in the leisure time, the people mainly watch the television, accesses the net as well as carries on the sports, the inhabitant participates in the sports the enthusiasm to enhance unceasingly, physical training consciousness is strengthening gradually. The Fuzhou inhabitant paid sports expense idea strengthens day by day, expends the approval rate to the paid sports to be high. Affects the Fuzhou inhabitant leisure sports the factor to include: The economic basis, the sports idea, the leisure time, personnel aspects and so on, economic basis and the sports idea are affect the Fuzhou inhabitants to participate in the leisure sports most important factor. The Fuzhou leisure sports manages the place the scale to be small, the management project is relatively unitary, the profit leisure sports place are few, majority of for impartial, the partial places even loses money.6. The marketing method not many, the management method sole, the specialized degree is low and the management and operation level pending enhance. Affects the factor which Fuzhou Leisure Sports Management Department develops to have the macroscopic factor, the intermediate perspective factor, and microscopic factor. The article finally proposed Fuzhou leisure sports market development countermeasure.