Research On The Financial Behavior Of Rural Residents In The Context Of New Urbanization

Urbanization is a historical process that a country or region is gradually transformed from a traditional rural society to a modern urban society, such as industry and service industry, which is mainly based on agriculture. The urbanization of our country experienced the traditional urbanization of evolution to the new urbanization course, new urbanization model is mainly manifested in: one is the "four modernizations" synchronization of urbanization, industry support, employment security; second is "based on human centered'urbanization, improve rural living environment, raise the level of social security; the third is the" in situ "urbanization, in addition to a part of farmers into the cities fell out, quite one part farmer in situ into small towns settled, to achieve" farmers doorstep urbanization. The development of small towns in rural areas is the important connotation of the development of China's new urbanization and an important force, and live and work in the financial behavior of the residents of small towns in rural areas both don't in a medium-sized city residents, don't pure rural residents, the study of rural residents of small cities and towns of behavioral finance is this paper focuses on the field.As the research model under the background of urbanization of rural residents'financial behavior, the new town of in accordance with the economic, social and cultural dimensions of deconstruction, respectively, to form four microscopic characteristic variables: first, new town of economic dimensions of rural residents income level and structure (properties). Second, the new urbanization social dimensions of rural concentrated living. Third, the new urbanization social dimensions of rural residents social security.Fourth, the popularity of the new urbanization cultural dimensions of financial knowledge to improve.The financial behavior of rural residents is a concept proposed by American scholars on the definition of consumer financial behavior. Early in the 1980s, American scholars put forward the concept of consumer financial behavior. 2011 American scholar dew & Xiao on the basis of previous research, put forward the consumer financial behavior scale and the amount of table consumer financial behavior decomposition for cash management behavior,savings and investment behavior, credit behavior and the insurance act, frequency of consumer financial behavior is obtained through the questionnaire survey and model inference, which reflects the active degree of some kind of financial behavior. J.J.Xiao use of the scales were the American consumer financial behavior. The results of the study successfully found the existence of residents of the United States because of financial tools excessive use will result in excessive consumption, and accordingly put forward to prevent residents as a result of young caused by excessive consumption age, unable to support the suggestions and Countermeasures of. In this study, we use the Dew & Xiao (2011) as a specific measurement tool to study the financial behavior of Chinese rural residents.This study considered differences to the situation of China and the United States, on rural residents' financial behavior concept, the connotation and the volume table is used to correct the "localization": a resident of the United States of America financial behavior is essentially based on the role of consumers, and rural residents in China including the dual role of the consumer and producer and the consumer concept of financial behavior correction for the behavioral finance, the dew & Xiao (2011) consumer financial behavior scale. After joining the producer behavior measurement correction table is the quantity of the behavioral finance. Two Dew & Xiao (2011) proposed the financial consumer behavior,consumer behavior of insurance as the endogenous behavior of residents, because the United States is the main commercial insurance insurance, no matter from the financial point of view or from the perspective of wealth management to insurance as an important content of management; and Chinese rural residents insurance major is this kind of social security, and social security basically is the government behavior, rather than spontaneous behavior, commercial insurance amount of rural residents rarely, not popular, therefore, this study focuses on the financial behavior of rural residents China connotation defined as cash management behavior, saving behavior, borrowing behavior and investment behavior,cancel the Dew & Xiao (2011) the measurement of insurance consumption behavior of financial behavior scale in the. Social security as the micro characteristic variables of the social dimension in the context of the new urbanization, the impact of the social security on the financial behavior.At present, not many rural residents' financial behavior research, from the point of view of literature research, limited financial institutional background in China, existing rural residents' financial behavior of dispersed in various fields. Such as a separate study on saving behavior of rural residents, or borrowing behavior, or investment behavior; and in the study, often characterizations of focusing on the behavior, such as research lending practices by number of loans this result to replace, and based on the results of actions directly to speculate. This study focuses on the characterization of the behavior itself, and the rural residents' cash management behavior, savings behavior, lending behavior and investment behavior of a comprehensive study, try to give the whole picture of the financial behavior of rural residents.The data of this study came from three representative cities in South of Jiangsu,Jiangsu Province, Jiangsu Province and Jiangsu Province. In order to ensure the consistency of the sample presumption, the paper randomly selects the urban and rural households to randomly select their family members to obtain the relevant data. The research method mainly adopts the method of combining descriptive analysis and empirical analysis.The paper consists of ten chapters and to reveal the model under the background of urbanization of rural residents of behavioral finance degree of change and change mechanism. The paper first of income, living, social security and financial literacy improvement of four microscopic characteristics of the variables in the financial behavior of rural residents in the empirical analysis, under conditions of single factor on the rural residents' financial behavior influence. On this basis, the paper through the use of cross level model, the comprehensive consideration of the macro factors of new urbanization,through the four micro characteristics of the rural residents of the financial behavior of the comprehensive influence. The details are as follows: first, the financial behavior of rural residents in the context of new urbanization. Based on dew & Xiao (2011) research and development of consumer finance scale, considering the background of the new town under China's rural unique situation developed includes four dimensions, 18 items localization of rural residents financial behavior measurement tools. Research content two: new urbanization economic dimension--- the influence of rural residents' income quantity and structure (nature) on the financial behavior of rural residents. Research content three: new urbanization social dimension --- rural residential and social security for rural residents of the impact of financial behavior. Research content four: new urbanization cultural dimensions --- rural financial literacy for rural residents to improve the financial behavior of rural residents. Research content five: the macro level of new urbanization in the face of the comprehensive influence of rural residents financial behavior. Throughout the text,the empirical results show that four micro proxy variables for rural residents' financial behavior exist significant positive effect, new urbanization as a macro level factors with enhanced four microscopic variables for rural residents' financial behavior has a positive effect.Therefore, under the background of the new town rural residents' financial behavior exist significant change. Among them, in the context of the new urbanization, rural residents'cash management behavior significantly positive change, the savings behavior is moderately positive change, lending behavior significantly positive change, investment'behavior is rarely changed. Specific policy recommendations: first, actively promote in situ urbanization developing characteristics of small towns. This is the macro background of optimization of rural residents' financial behavior; second is to insist to farmers' income as the primary task of the new urbanization development, which is the prerequisite for the optimization of rural residents' financial behavior; the third is to improve the infrastructure of small cities and towns construction level, which is the basic environment for the optimization of rural residents' financial behavior; the fourth is to strengthen the financial education and financial literacy, which is the internal driving force of the optimization of rural residents' financial behavior.