| This paper base on the realistic foundation of TCM and the background of modern communication,with traditional Chinese medicine as the research subject and guide theory,the integrated use of a variety of interdisciplinary research methods,from the perspective of the ecology of TCM spread in the process of dissemination environment,the main object of the study of diachronic and synchronic the media and many other factors and phenomena,explore the construction strategy of TCM dissemination ecology,to the great rejuvenation of the Chinese nation in the new era of journey,to contribute to the health of Chinese medicine health culture creative transformation and innovation development.The research is mainly carried out around the following five levels.Firstly,establish the theoretical basis of the study.By defining the connotation of TCM theory and communication theory basic concept,clarify the ecology,ecology communication academic origin and the core theory,according to the concept of the three dimensions of consistency analysis of TCM and ecology in the concept of the whole system,dynamic balance and harmonious development view,discusses the theories of the two fusion mechanism,by the discipline foundation and theory support to establish research.It is clear that the keynote and direction of the research on the transmission ecology of traditional Chinese medicine is to excavate the characteristics of contemporary TCM health preserving transmission ecology through the representation of communication phenomena and media activities,and build a strategy to create a balanced ecosystem of TCM health preservation.Secondly,from the diachronic point of view,the historical evolution of traditional Chinese medicine is reviewed.The history of traditional Chinese medicine health preservation has lasted for thousands of years,spanning many social civilization forms,including the former industrial civilization from primitive civilization to agricultural civilization,the industrial civilization established by the west,and the post industrial civilization,or information ecological civilization.Different forms of social civilization have created different transmission ecology,and also make the health and health of traditional Chinese medicine have different characteristics of the times.The historical evolution,the Chinese health communication in ancient and modern history is divided into two stages,and subdivided into ancient spread of primitive society to the Xia Shang Zhou,Qin and Han Dynasties to the Sui and Tang Dynasties,to Song,Jin,Yuan before the Opium War,and five during the period of the Opium War to the new Chinese after the establishment of the study of TCM dissemination shows different characteristics of the times in the form of social civilization under different.Thirdly,from the point of view of synchronic,the structure of the ecological system and the five ecological factors of the traditional Chinese medicine are studied.The spread of the environment,China’s vast territory and abundant resources of natural conditions provided for TCM’s good physical environment,bright scene of the ancient philosophy and the level of science and technology established TCM dissemination of the fertile soil,has a long history of folk customs to create a broad space for the dissemination of traditional Chinese medicine.The spread of the main aspects,disseminators of TCM has the initiative,on behalf of the three typical characteristics and the times,the receiver will show is characterized by universality,purpose and group;at the same time,according to the difference of the social stratum and the identity of the subject,will spread into the subject and the subject of civil official two categories.Subdivided into the emperor and the alchemist,the intelligentsia,the official medical education institutions,family medicine,folk doctors in the five typical subject was expounded.According to the way of cognitive classification of ancient Chinese philosophy,we analyze the characteristics of TCM health preserving communication content from two dimensions,namely,the uniqueness and abstraction of "Dao" dimension,and the advanced nature and complexity of "Shang" dimension.In terms of communication media,TCM health preserving communication also has different characteristics from the general media,mainly including the human centered media and text based reproduction media.Fourthly,the ecological health of modern Chinese medicine was investigated.By analyzing the complicated TCM health preserving transmission phenomenon,excavating its ideological and cultural roots,developing power and communication mechanism,we will discuss the contemporary TCM health preserving communication ecology in three aspects.First of all,in the revival of the Chinese nation under the background of Chinese health communication presents the ideology of the distinctive features of a political environment in the dissemination of good;secondly,in the global consumer culture driven,TCM commercialization is accelerating the pace of rapid development,raising students spread while boosting Chinese medicine,also brought consumerism etc.negative issues;third,creating a multi media,Chinese health began to spread to the center of the problem,information overload,lack of gatekeeper.Finally,after reviewing and reflecting on the long history and complex reality of traditional Chinese medicine health preservation,we put forward the construction of a harmonious,effective and sustainable communication ecosystem strategy to adapt to the new era.Firstly,cultivating "soil".We should create a stable and benign communication environment by consolidating the traditional culture of the Chinese nation,providing continuous and stable policies and regulations,and second,refining gold.We should improve the theoretical system of traditional Chinese medicine,establish standardized products and service system of TCM,create a communication information ecosystem that is closely related to the development of the times,and third,introduce "water".Aiming at the problems of the four major communicators,such as "Absence","dislocation" and "overlap",the government,institutions,social organizations and enterprises have put forward specific solutions to create multiple organic communicators.Fourth,planting "wood".Through the establishment of "green communication" values,to establish a symbiotic relationship between media,advocating people-oriented professionalism,create the harmonious balance of media ecology.Fifth,raise the "fire".The lifeline of traditional Chinese health preserving information transmission is its mass character.Only by cultivating the rational and sustainable needs of traditional Chinese medicine health preservation,can the vitality of traditional Chinese medicine regimen spread continuously.This paper holds that the study of the ecological health of traditional Chinese medicine is essentially a process of cultural innovation,and ecology provides a new perspective for this innovative attempt.The construction of TCM ecosystem health strategy is not only the exploration of the significance of TCM health preservation in the ecological civilization society,but also the thinking of media technology and means level,and the experimental exploration of the overall balance structure of communication ecosystem.Only under the guidance of "people-oriented" and "reasonable",can we promote the balance and healthy development of contemporary TCM health preservation by comprehensively applying the wisdom of traditional Chinese excellent culture and modern communication ecology. |
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