There Search Of ShangHai Movie Magazine In The "5 Years' Recovery"

Chinese films began in Shanghai in 1896.As the largest city in the far east in the period of the republic of China,Shanghai,with its unique openness and inclusiveness,absorbs the cultures around the world and forms a unique civil class in the history of China.And the movie as a kind of import into China and to gain a foothold in Shanghai first,became a citizen class has a unique culture of the consumer goods,and Shanghai's unique temperament is inseparable relationship.With the development of the film,as the downstream product of the film industry,the film periodical has emerged.With the help of Shanghai's relatively good newspaper culture and people's curiosity about the novelty of film,Shanghai's film periodicals have developed rapidly.As a new form of citizen culture consumption products,compared with the traditional drama,drama,film has constantly new content,visual effect is more novel,the characteristics of film technology more rich.At the same time,the film industry also absorbed a number of new screen stars different from the traditional drama stars,whose acting,talent,appearance and daily life aroused the curiosity of the film audience.Early film journal and the prosperity of film stars as the main entry point,reported both film and movie reviews,successfully seized the pain points of Shanghai townsfolk culture consumption,quickly gain a foothold in the competitive journal publishing market.The study of early Shanghai film journals is mainly focused on the "left-wing film period" and "lonely island period",and relatively few on the postwar Shanghai film periodicals.The reasons are as follows: firstly,the characteristics of The Times and the characteristics of the thought are not obvious and lack of clear ideas;Secondly,the existence cycle of the same magazine is short,and it is difficult to find the rules and development in chronological order.The content is relatively trivial,and the theory and ideas are less and lack of depth.Therefore,the study of the postwar Shanghai film journal is of great value,which not only can enrich the study of the history of the journal of the republic of China,but also a powerful supplement to the study of the film history of the republic of China.The systematic analysis of the post-war Shanghai film journal and the further study on the rich film information that it carries help us return to the "historical scene",enable us more intuitive and more stereoscopic cognitive film industry and its composition of ecological a specific era.The thesis mainly is divided into five parts,respectively the early Chinese film center in Shanghai and its film development,early Shanghai journal of history and the development of the post-war Shanghai film journal,post-war Shanghai film film journal reports,journal of Shanghai film star image rendering,the postwar postwar journal of Shanghai film reviews,prices of post-war Shanghai film journals and advertising."Modern Shanghai: the early Chinese film center and its development situation" introduced the developing course of Shanghai as the first modern far east metropolis and how movies from scratch to become the important construction of modern Shanghai power,placing the development of the Shanghai film industry to a wider social ecological consideration;"In the early history of Shanghai film journals and the development of the post-war Shanghai film journal" introduced the developing course of the journal of Shanghai film from the start-up struggling gradually to maturity,the post-war recovery and prosperity of Shanghai film journal,and summary of the types of the film periodicals,trying to explore the development of the post-war movies journals and the link between the Shanghai public cultural life."Domestic VS Hollywood: the film report of the post-war Shanghai film journal,reported the differences between Hollywood movies and Chinese movies,summarized the film production and screening after the war,trying to restore the Shanghai film market and the development of the film industry.According to the report,we can see Hollywood films in the early years of the post-war dominating the market,followed by the domestic and overseas film violent competition on the market,and the final glory of domestic film,to make Chinese films presented a new realism,and ushered in the 30 s peak after another movie."Idol and citizen consumption: the postwar journal of Shanghai film star image rendering" through the summarization of characteristics of filmmaker reports and attitude to movie stars,we can see that the film journal focused on stars and the star strategy,can also understand the Shanghai urban consumer culture under the background of the special "consumer idol" phenomenon,and then interpret the post-war life pressure of Shanghai residents and their living conditions."Attitude and position: the film review in the postwar Shanghai film journal" analyzed the cultural and social thought tendencies revealed by the film reviews through the comparison of the number of film reviews and the content of the film."Pricing and advertising: the postwar journal of Shanghai film market operation" summarized the price and the long-term pricing of the film magazine,analyzed the survival and developing strategy as well as the hardship of marketing operation,at the same time through the analysis of quantity and types of publication of the advertisement,explored the social and economic operation situation and the living standards of the citizenry.To today's level,the movie magazine development at that time was not mature,the evaluation standard for the film itself was blurring,the thought expressed by the film was not meaningful,and it invaded personal life of the stars too much.At the same time it was affected by the political situation at that time and social economic conditions,lacking of effective business methods to establish commercial reputation,but displaying film magazine as the breakthrough point to restore Shanghai film industry from a unique side,observing the status of Shanghai residents' life and spiritual domain,from the perspective of entertainment for the whole situation of citizen is a relatively new and meaningful attempt.