The Theory Of Chinese Movie Niche Communication Form

In October1996,"101film studio" was established in Shanghai, it is considered to be established after the reform and opening up the earliest private fan shadow organization, with the rise of pirated VCD industry, cinephiles the awakening of individual consciousness, the fan shadow organizations have set up all over the country. Including:Beijing practice club, guang zhou edge will, shadow, shek mun movie salon, tubingen carpenter film salon, image field team, the Renaissance salon and so on.These fans shadows in a cafe, bar or small fan shadow at university campuses and other places, film screenings and communicate with each other and discussed. This kind of space is relatively narrow, accommodate the number of less, to form the different from another movie theater space transmission form-small spread. It is different from theaters of mass communication, but mass communication under the trend of the spread of focus of further development. At the same time, the small spread of the film has a certain "openness", is different from the film of mass communication spread to accept psychology and psychological. It formed a particular tribe, the spirit of the culture of public power got more fully expressed here. As a complementary form of mass communication, small transmission is totally different from cinema viewing ceremony of another culture. The two together constitute the spread of the Chinese film landscape, not spread the spread of the small Chinese movie is imperfect and incomplete.Generalize a film in this paper, the fundamental purpose is to sum up the spread of the niche characteristics, points out that as a complementary form of mass communication, small transmission is totally different from cinema viewing ceremony of another culture. At the same time, the two together constitute the spread of the Chinese film landscape, not spread the spread of the small Chinese movie is imperfect and incomplete.