A Study On College Students’ Identity To Socialist Ideology In The We-media Era

The socialist ideology guided by Marxism is the banner and soul of our party building the country.It plays an irreplaceable role in safeguarding the party’s leadership authority,condensing members of society,and integrating social resources.As an important place to spread human civilization,colleges and universities are the frontiers of the party’s ideological education work,shouldering the important mission of studying and propagating socialist ideology and providing spiritual support and intellectual support for realizing the Chinese nation’s great rejuvenation of the Chinese dream.This paper sorts out the historical context of the development of socialist ideology and summarizes the lessons of the failure of socialist ideology in the Soviet Union.This paper studies the choice and identification of the Communist Party of China to Marxism from a historical perspective,sums up the experience and lessons of ideological identity since the founding of the People’s Republic of China,and studies the innovation and development of Xi Jinping’s Socialist thought with Chinese characteristics in the new era to Marxism and Mao Zedong Thought.It provides a reference for the socialist ideology identification of college students in the self-media era from the perspective of history and practice.The "self" characteristics of the media have a direct impact on the socialist ideology identity of college students.The We-media as an important social carrier also has a powerful ideological function.Since the We-media era,the socialist ideological identity of college students has brought both opportunities and challenges.On the one hand,the universality of We-media has enhanced thelevel of participation in the construction of socialist ideology,broadened the new channels for the dissemination of socialist ideology in colleges and universities,and enhanced interactivity to enhance the attractiveness of socialist ideology.Socialist ideology recognizes cohesive force and opens a new channel for socialist ideology to compete for international discourse power.Flexibility enhances the attraction and acceptability of college students’ ideological education,expands the working methods and working methods of college students’ ideological education,and enhances the pertinence and effectiveness of college students’ ideological education.On the other hand,the booming We-media era has hidden unpredictable risks and poses enormous challenges to socialist ideology.Globalization challenges the state’s discourse power,decentralized deconstruction authority,diversification weakens emotional identity,and individualization leads to social value utilitarianism and autonomy to challenge traditional education models.Western ideology has exerted a strong penetration through the media to impact the guiding position of Marxism,increased the difficulty of identification of socialist ideology,the difficulty of integration,the difficulty of defense,and weakened the leadership,management and discourse power of socialist ideology education.It hinders the overall effect of socialist ideology education in colleges and universities,and impacts the traditional ideology education mechanism.Through the questionnaires and interviews,the empirical research data of 13 colleges and universities were collected and compiled.It is concluded the problems of the lack of accuracy of the identification of socialist ideology in the we-media era,the lack of positive attitude of identity,the lack of stability of emotional identity,and the lack of consistency of knowledge and understanding.This paper explored the implementationstrategy of enhancing the ideological identity of college students in the era of media.Follow the research ideas from the ought to the reality,the existing problems are oriented,grasp the basic laws of the logic of identity generation,Follow the "value guiding principle of monopoly and diversity","the principle of self-media behavior of virtuality and reality","information technology principle of inheritance and innovation","increase in cause,due to time Progress,the new principle of development and change," starting from the subject,object and environment of identity,multiple dimensions Promote the new path of college students’ ideological identity in the era of media: we must improve the public opinion propaganda mechanism,the identification communication mechanism,the education infusion mechanism,and the supervision and management mechanism.Strengthen network literacy,improve information discrimination and research ability;broaden network platform,open up new positions in network education;promote theoretical innovation,highlight text authority;unblock interest expression,foster dynamic foundation;focus on mass media,expand communication channels;optimize social ecological environment,construct external conditions and other means to enhance the socialist ideology identity of college students in the era of media.