Research On The Use Of New Media By The Communist Youth League In Colleges To Cultivate College Students' Political Identity

The application of new media technology has brought great changes to the cultivation of political identity of the Communist Youth League in colleges and universities.This dissertation focuses on the core issue of "Communist Youth League in Colleges and Universities Uses New Media to Cultivate Political Identity of College Students" to build basic framework and conducts in-depth research.The basic theory of sociology is applied to analyze the importance of political identity and anticipatory socialization of college students,and the prerequisite for Communist Youth League in colleges and university to cultivate political identity of college students through new media is established.Through the specific research of relevant cases,the three communication characteristics of cultivating political identity of college students,namely the communication power of the voice of the Communist Party of China and Communist Youth League,the explanatory power of ideological discourse and the compatible power of rationality and sensibility are elaborated.It is an effective way of political identity to recognize the complex situation of the network public opinion,care about the vital interests of college students and make good use of the communication means that college students prefer.While recognizing the benign performance of the social influence of political identity,we should also reflect on the negative efficiency of political identity and put forward suggestions for improvement.In this way,it can provide useful ideas for the construction of new media platform of the Communist Youth League in universities and enhance the vitality of new media in colleges and universities.