Research On The Panoramic Ecology Of Public Opinion And Ideological Guidance Strategy Of Microblog

Since the 18 th National Congress of the Communist Party of China first p roposed the ideological strategy for promoting the construction of "ecological ci vilization",the "ecological" issue has become an important issue in the develop ment of the country,and "ecology" has penetrated into every aspect of nationallife.The microblogging lyrics and ecological problems have gradually attracted the attention of the state.The report of the 18 th National Congress of the Co mmunist Party of China clearly pointed out that it is necessary to strengthen t he management of China’s network society and scientifically guide the network public opinion.The main force of the mainstream media has been brought into play.Online public opinion positions,if we do not occupy,others will occupy,it will challenge the party’s dominance and discourse power in online public opinion.The mainstream media focused on guiding,channel expansion,process reengineering,organizational optimization,and institutional mechanism reform.We vigorously strengthened content construction and promoted the deep integrat ion of media.The influence of communication power was significantly enhance d,and the role of online “wind vane” was highlighted.In the report of the 19 th National Congress of the Communist Party of C hina,General Secretary Xi Jinping specifically mentioned that it is necessary to attach great importance to the construction and innovation of communication means and improve the communication,guidance,influence and credibility of n ews media.Strengthen the construction of Internet content,establish a comprehe nsive network management system,and create a clear network space.New medi a practitioners must adhere to the correct political direction,public opinion orie ntation and value orientation.It is necessary to concentrate and exert subjective initiative to produce and disseminate positive energy.To promote the spirit of th e party’s 19 th National Congress,we must actively carry out network publicity,use new technologies and new applications such as ’two micro-ends’,and enha nce the effectiveness and influence of online publicity.In addition to the guidance of national policies,Microblog public opinion is also a hot direction for scholars to study.Scholars have also analyzed the c haracteristics of Microblog’s public opinion and monitoring mechanisms on Mic roblog’s public opinion and microblogs.Lyric ecological issues provide counter measures and recommendations.The microblogging public opinion ecological iss ue has become the research focus of national and academic research.Based on the theory of ecology,combined with the theory of complex net work,the theory of knowledge association and the operating mechanism of Mi croblog,the whole picture of Microblog’s lyric ecology is revealed,and the pa noramic ecological model of Microblog’s lyrics is constructed.On the basis of this,the author puts forward the strategy of thinking about Microblog’s lyrics.The main contents and methods of this study are as follows:(1)Constructing a panoramic ecological model of Microblog public opinionThe connotation of Microblog ecology is defined from the perspective of ecology.It is pointed out that Microblog’s lyric ecology is a description of the existence of Microblog’s lyrics,namely,the subject and object of Microblog,and the relationship between each other and the nature of the movement.The microblogging lyrics panorama ecology is a description of the various compone nts of the microblogging lyric ecology by applying the corresponding theories and methods,and is a figurative model of the microblogging lyric ecology.Am ong them,the microblogging lyric communication mechanism is used to analyz e the movement essence of microblogging public opinion ecology;the multi-di mensional map is used to display the relationship between microblogging and p ublic opinion;the super network structure is used to reveal and mine the exist ence of microblogging public opinion.(2)Deep analysis of the mechanism of microblogging public opinion transm ission VI The main structure of microblog includes relatively stable structure and dynamic structure.The propagation mechanism includes microblog information its elf,propagation path,propagation process and propagation model.The analysis o f the propagation path is also different from the previous research.It is elabor ated from the perspectives of microblogging inside and outside.The microblog ging public opinion communication process is also deeply analyzed,and three microblogging public opinion propagation models are obtained,which are usercentered micro-Bo Yi love communication,lyrics-centered microblogging lyric communication,mixed microblogging lyric communication.At the same time,th e microblog public opinion propagation model is analyzed,which is divided int o microblogging public opinion communication model based on user level and microblog public opinion communication model based on macro network level.(3)The application of multi-dimensional maps to show the relationship bet ween microblogging and public opinion communicationOn the basis of analyzing the characteristics of microblog’s public opinion communication,the ideas and tools of knowledge map are introduced,and the spectrum of the subject,subject emotion and information in Microblog public opinion is drawn.According to the characteristics of Microblog’s own operation,the panorama map of subject map,topic map,topic map,emotion map and microblog lyric ecology was selected.From different dimensions,the information display in Microblog is clear,and the main content and emotional tendency o f Microblog’s current microblogging lyrics are clearly understood in real time.Combined with Microblog public opinion health evaluation,microblogging publi c opinion can be monitored in time and follow-up Thought leads to provide a reference.(4)Microblog public opinion key node miningBreaking through the limitations of previous researches from social networ k analysis to find opinion leaders,the introduction of super-network is more su itable for the actual situation of microblogging public opinion communication,and is not limited to finding opinion leaders,more comprehensively mining ke y nodes in public opinion communication,including active people,There are six focus people,opinion leaders,communication characters,potential active peop le,and potential focus people.While enriching the research theory of microblog ging lyrics,it also carried out simulation experiments with python programming,which further enriched the research in this field.(5)Put forward the strategy of Microblog public opinion communicationXi Jinping pointed out that "the cyberspace is a spiritual home of hundred s of millions of people.The cyberspace is clear and ecological,and it is in li ne with the interests of the people.The cyberspace is smouldering and ecologi cally degraded,which is inconsistent with the interests of the people.With thisidea as the core,through the search for key Nodes,through the key nodes as the source,the first time to find sensation,analyze the sensation and lead themicro-blog users with key nodes as the core,in order to achieve a fast and e fficient purification process of the network public opinion.Together to create a n ecological environment for Microblog.On the theoretical level,firstly,based on the ecological perspective,applyi ng knowledge association theory and complex network theory knowledge map t heory,the whole picture of the "existing state" of Microblog public opinion ec ology is analyzed,and from three dimensions,namely,the propagation mechani sm,Multidimensional map,super network structure and key node mining are u sed to construct a panoramic model of microblogging public opinion ecology.A mong them,the analysis of the microblogging publicity mechanism can not onl y explain the nature of Microblog’s public opinion,but also discover the probl ems in Microblog’s public opinion communication,and reveal it through knowl edge maps and super-network mining key nodes.Microblog’s sensational thinki ng leads the strategy.Enriching the microblogging lyric ecological theory systemis conducive to the establishment of a clear space in Microblog.On the practical level,on the basis of revealing the panorama of Microblo g’s lyric ecology,through the collection and processing of the data in Microblo g,the visual analysis of the knowledge map and the simulation analysis of ke y node mining are carried out.The content of the theoretical deduction is verified by the real microblog data,and finally serves the microblogging lyric thoug ht.The logic and experiment of this research is the combination of the theore tical foundation and practice led by Microblog’s lyric thought.It is the epitome of Microblog thought leading the whole process,providing a concept for creat ing a clear space in Microblog.In the future research,I hope that it can be f urther analyzed,and it has achieved the role of purifying the microblog space more quickly and scientifically.