Coping Mechanism Design Of A Enterprise Emergency Public Opinion

At present,enterprises are facing a more rapid spread and more extensive coverage of public opinion of on the Internet.Conerning corporate emergencies in recent years public opinion has shown a numerous and frequent situation.Once corporate negative public opinion information emerges,if not timely and effectively handled and guided,the long-term impact on the enterprise is immeasurable.The over-concern from Internet users,and the biased spread of online media,are likely to collapse the enterprise's trust and brand established over years.Whether effective measures can be taken before,during and after the formation of public opinion to a large extent will determine the fate of the future development of enterprises.Based on this,this thesis,from the corporate emergencies to deal with public opinion,through a large number of enterprises involved in the public awareness of the events and domestic and foreign experts and scholars of the study,intends to design a mechanism to deal with the emergencies of public opinion response.The first part mainly elaborates the purpose,meaning,content and method of public opinion of emergencies,and clarifies the value of the research in this paper.The second part starts from a description of the preliminary summary with the authors' individual theoretic and practical thinking,constructs the main structure of the whole article.of the emergency response to the public opinion of the relevant literature to do,Then,it puts forward the four parts of public opinion contingency plan,early warning mechanism,guidance mechanism and coping strategy as part of the mechanism of public opinion coping mechanism of corporate emergencies,and then puts forward the suggestions of public opinion contingency plan,Making the paper structure more clear.The third part is mainly an overview of the public opinion of A enterprise emergencies,from the enterprise development situation,the public opinion and other aspects of the introduction,for the next step in the enterprise emergencies public opinion response mechanism design background.In the fourth part,this thesis analyzes the public opinion cases of A enterprise emergencies,and puts forward the construction of public opinion coping mechanism with A enterprise as the main body to construct the plan design,public opinion early warning mechanism,guidance mechanism and coping strategies,make clear the work and the role Enterprises in the emergency response to public opinion on the effectiveness of treatment,and further expand the road to the development and expansion of enterprises.