Cultural Enterprises Goodwill Valuation Based On Wavelet Neural Network

In recent years,mergers and acquisitions among cultural enterprises have become increasingly fierce.Investors are not only interested in the economic efficiency of enterprises,but also more importantly,the goodwill of enterprises.Goodwill value assessment can help cultural enterprises t o understand their own image,and grasp the sensitive factors and weak links that affect goodwill,so as to promote the development of enterprises.To assess the value of enterprise culture from the perspective of goodwill wavelet neural network is not onl y a new method and new theory of Goodwill Based on value evaluation,provides the theoretical basis for the research on the construction and a new evaluation index system and evaluation model,provide the basis for assessing the day after.Therefore,it is of theoretical and practical significance to evaluate the value of cultural enterprises' goodwill.Thesis mainly based on the perspective of wavelet neural network to evaluate cultural enterprise goodwill value.Based on the cultural value of goodwill on the relevant research results,evaluation of the status of cultural value of goodwill using wavelet neural network theory analysis,constructing wavelet neural network model to assess the value of enterprise culture and the value of goodwill,goodwill animation enterprises in Heilongjiang province to verify the evaluation,evaluation model.This paper analyzes the characteristics of enterprise culture to assess the value of goodwill,enrich and perfect the theory and method of assessing the value of cultural goodwill,provides the policy basis for the future value of cultural enterprises goodwill evaluation smoothly.The main research content is as follows:Paper first builds the theory of cultural enterprise goodwill value evaluation framework;Analyzed the impact of cultural enterprise goodwill value internal factors;Analyses based on the wavelet neural network method for evaluation of operation mechanism;On the basis of the analysis of the relationship between the culture enterprise goodwill value of the internal network,provides the cultural enterprise goodwill value evaluation basic research perspectives.Second,using wavelet neural network method,analyze the culture enterprise goodwill value internal network,determine the influencing factors,filtered,determine the final evaluation index,and based on wavelet neural network is constructed perspective of cultural enterprise goodwill value evaluation index system.Again,using the method of wavelet neural network,based on constructing the evaluation index,the hierarchy analysis between indicators,combined with the characteristics of cultural goodwill itself,thus forming a network structure of three layers of independent.Through analyzing its internal network structure.The three layers of network relations are crossed together,and a cultural enterprise goodwill value evaluation model based on wavelet neural network is constructed.Based on wavelet neural network point of view of cultural enterprises goodwill value evaluation index system and model building,goodwill value evaluation theory basis for cultural enterprises.Finally,the paper using wavelet neural network method,animation enterprise goodwill value of heilongjiang province for case study,for the construction of culture of enterprise goodwill value evaluation model for example.