The Study On Evaluation Model Of Tourists' Environmental Responsibility Behavior And Intervention Strategy

The relationship between environmental responsibility behavior and tourism ecological environment is symbiotic coexistence relationship.If we can cultivate the sense of environmental responsibility of tourists and consciously maintain the tourism ecological environment,the role of tourists in the protection of tourism ecological environment will be “Into "assets" from debts.As to the tourism norms and management under the guidance of “being debts” theory,the tourists' good behavior can not only reduce the cost of tourism ecological environment protection,but also serve as the lubricant of tourism industry development and tourism ecological environment protection,and promote the sound development of tourism industry and tourism ecological environment protection.Under the guidance of the perceived value and behavioral diffusion theory,this dissertation makes a systematic study on the driving factors,behavior decision-making and diffusion of environmental responsibility behavior and so on.The strategies of the tourists' environmental responsibility behavior are put forward to improve the overall level of environmental responsibility behavior of tourists in China and enhance the management level of tourist attractions in China.The dissertation includes the following five parts:Firstly,this dissertation constructs a key indicator system for the influencing factors of environmental responsibility of tourists,and screens six first-level impact indicators such as environmental awareness,environmental attitudes,environmental sensitivity,environmental control,environmental awareness,and situational variables,as well as environmental attitudes and behavioral norms.22 secondary impact indicators,such as environmental demonstration,are based on the research results of domestic and foreign research scholars.The importance of indicators that influence tourists' environmental responsibility behaviors is ranked from high to low: environmental awareness,environmental awareness,situational variables,environmental sensitivity,environmental attitudes,and environmental control concepts based on expert consultation method and AHP,according to weights.Calculate and assign results.Secondly,this dissertation clarifies the path of influence of environmental impact behavior of tourists on environmental responsibility behavior and verifies its rationality.The research conclusions show that some of the influencing factors of tourists' environmental responsibility behavior can have indirect effects on the environmental responsibility behavior through intermediary variables,and most of the influencing factors can directly affect different types of environmental responsibility behavior.Factors such as environmental perception factors,environmental awareness factors,and environmental attitudes have a relatively high impact.Therefore,we must pay more attention to tourists' environmental awareness and environmental awareness.Thirdly,the model of tourists' environment responsibility behavior decision is constructed.This dissertation selects the expectation theory in behavioral economics to construct the model of tourist's environment responsibility behavior decision-making.This dissertation constructs the econometric model,the path analysis model and the behavior decision-making evaluation model of the ecotouristts' environmental responsibility behavior decision-making,and takes the influence of the environmental a'dvertisement and education on the environmental responsibility behavior of the tourists as an example,and is testified by the model of the environmental responsibility behavior decision-making.Fourthly,this dissertation constructs the model of the diffusion of environmental responsibility behavior.Based on the basic theory and method of Bass model,the basic model of the diffusion of environmental responsibility behavior is constructed,and the types of behavior diffusion are analyzed deeply.Based on the basic model,the dynamic variables are incorporated and the basic model is modified and this dissertation constructs the diffusion model of environmental responsibility behavior based on dynamic adoption theory and makes a corresponding empirical study.The conclusion is that the effective adoption rate of environmental responsibility diffusion is low and the core elements of environmental responsibility diffusion are government regulation and individual perception.Fifthly,this dissertation puts forward the management strategy of tourists' environmental responsibility behavior.This dissertation puts forward the strategies of ecotourists' environmental responsibility improvement from the perspective of tourists 'self-perceived ecological domain,correcting the self-perceived deviation of tourists and raising the level of tourists' self-perception.This dissertation puts forward the guidance strategy of the environmental responsibility behavior of tourists from the following three aspects: the greening guidance of the tourists' environmental responsibility behavior,the differentiated management of the tourists and the improvement of the environmental education system of the tourists.The non-environmental responsibility behavior regulation and governance strategy of the tourists are put forward from the strict making and implementation of tourism scenic behavior norms,the establishment of incentive behavior of tourists and strengthening the tourist attractions infrastructure construction,etc.