Research On The Change Of Consumption Values In China Since The Reform And Opening Up

According to the way of thinking from investigating history to analyzing content and responding to reality,we use the combination of history and theory,historical comparison,economic analysis and other research methods to review the basic types of consumption values in China in the past thirty years of the reform and opening up;to depict the overall mirror image of the change of consumption values in China since the reform and opening up;to analyse the guiding ideology and theoretical resources of China's new consumption values since the reform and opening up: scientific consumption values;to construct the new consumption values of China since the reform and opening up: scientific consumption values.This article does not take the way of consumption values to study consumption values,but through the prism of the change of Chinese consumption values since the reform and opening up,the deconstruction of China's consumption values and the construction of scientific consumption values since the reform and opening to the outside world are carried out by academic exploration and theoretical consideration.The specific research ideas and research paths are as follows:based on the historical premise of China's consumption values in the past thirty years before the reform and opening up,the research background of the change of consumption environment,consumer subject and consumption pattern since the reform and opening up,we analyse the overall mirror image of the change of consumption values in China since the reform and opening up,analyse the profound influence of this change on the development of individuals,society,nature and human beings.Thus,we construct the scientific consumption values that adapts to the coordinated development of man and man,the continuous development of human and society,the symbiotic development of man and nature,and the all-round development of human beings.This article is carried out in the following four aspects:First of all,from the four aspects of social background,economic basis,political factors and cultural atmosphere,this article reviews and analyses the state of China's consumption values in the past thirty years before the reform and opening up,and provides a reference background and logic premise for the study of the overall mirror image of the change of the consumption values in China since the reform and opening up and the construction of the scientific consumption values.Secondly,on the basis of the analysis of the changing process of China's consumption environment,consumption subject and consumption pattern since the reform and opening to the outside world,we explore the overall mirror image of the change of the consumption values in China since the reform and opening up:the survival consumption values are gradually declining,and the enjoyment and development consumption values are on the rise.The traditional frugal consumption values of "prohibiting luxury and advocating frugality" has changed to the modern frugal consumption values of "living within our means".Luxury consumption values,Hedonistic consumption values and Conspicuous consumption values have began to emerge.Then,through the analysis of the guiding ideology and theoretical resources of scientific consumption values,it answers the question of "what supports the construction of scientific consumption values." The consumption thought of the Marxism,Chinese traditional excellent consumption culture and western advanced consumption concept are the guiding ideology and theoretical resources of the new consumption values in China since the reform and opening up:scientific consumption values.Finally,on the basis of rational consideration of the problems and hazards of consumption values in China since the reform and opening up,we construct the scientific consumption values with the consumption thought of the Marxism as the guiding ideology,the Chinese traditional excellent consumption culture and the western advanced consumption concept as the theoretical resources;with fairness,moderation,green and people-oriented as the core concept;with the unity of subjective needs and objective reality,the unity of human development and natural continuity,the unity of individual choice and social choice,and the unity of material consumption and spiritual consumption as the fundamental principle.