The Construction Of Scientific Consumption Values Under The Background Of Harmonious Society

On the sixth plenary of sixteen session of the party, the central committee of theCCP clearly put important decision of the construction of socialist harmonious society,and in the national formed the construction of socialist harmonious society core valuesystem. Consumption as the eternal theme of human society, promoting thedevelopment of human society is not only an important power, but also is the mostbasic factors of affecting social change under the current market economy conditions.Marx pointed out: the need of consumption decides the production; different elementsexist between each other. Each organic whole is this." But due to the influence of thewestern consumption values, the alternate chaotic situation caused by the new and oldtwo systems, lading to people consumption values appear problems, seriouslyaffecting the process of constructing the harmonious society. So to construct thescientific consumption values that adapt to the socialist harmonious society with thecore values, become the urgent need to resolve major issue.This paper mainly divided into the main body of the five parts:The first part, about the scientific consumption values of meaning. First, makeclear what value is, what the consumption values are, combining the Marxistdiscussing the meaning of that scientific consumption values. Secondly, this paperdiscusses the main contents of scientific consumption values. It mainly includes threeaspects: the consumption values of improving the free nature of people, andecological civilization consumption values, consumption values of consumptionvalues of having the sense of responsibility. Through taking an overview of the maincontents and meaning of consumption values can make us from intuitive grasp it onthe connotation.The second part is the importance of scientific consumption values in constructing the socialist harmonious society. First, scientific consumption values as anew type of consumer concepts of value has an important and positive role to allmankind. The current in the entire society appeared on all kinds of consumptionproblems affecting the consumption quality and consumption level of the people. Wehave to establish a scientific consumption values to guide the consumption life ofpeople.Scientific consumption values help human to improve life level and the qualityof life, on the development of the people and the development of the society in allhave an important and positive role. Second, scientific consumption values to theimportant significance of the construction of socialist harmonious society. Scientificconsumption values provide good power to the development of economy; ensuringsound and rapid economic development. Scientific consumption values conducive tothe realization of social equity and justice, and promote the construction ofharmonious society. Scientific consumption values conducive to the "real people"improve the living standards and quality of civilization, realize the harmony of humanand nature coexist, and establish ecological civilization.The third part, discussing the current consumption values of people the problemsand reasons. First, the current the consumption values of people exist many problems.Main having consumption structure is unreasonable, urban and rural consumptionlevel gap significantly, passive consumption phenomenon seriously, consumerproblem causes serious ecological environment problems and so on. Second, thecurrent people consumption values audience reasons for problems. Main is influencedby traditional values and western consumption ideas of consumption and influence ofthe endless consumption as a self realization of important ways.The fourth part is the main principles of constructing the scientific consumptionvalues. Scientific consumption values as a value concept has its internal constructionprinciple. Through grasping the main principle of its construction, can help us better,more detailed understanding of scientific consumption value. The main principle ofscientific consumption values includes three aspects: the "people-oriented"fundamental principle, the human and the nature harmonious unified principle, moderate consumption reality principle.The fifth part, scientific consumption values of the construction of practical ways.Mainly through the role of the government, enterprise role, the role of the mass mediaand the role of the consumers the four characters to the construction of the scientificconsumption values this practical ways.Through this four roles interactions, with each other and mutual supervision,bring out the best in each other to finally realize scientific consumption valuesconstruction...