| With the escalation of the market and the gradual deepening of the industrial structure,the development mode and the growth mechanism of manufacturing enterprises are undergoing profound changes.The boundary between traditional manufacturing industry and service industry is becoming increasingly blurred.Servitization has become the development trend and the main direction of the transformation and upgrading for the global manufacturing enterprises,and the research on service innovation under the context of the manufacturing industry has become a hot issue in the field of strategic management and innovation.With the gradual shortening of the product lifecycle,breakthrough technology is frequently appeared and the consumption upgrade,forthermore,the growth of the physical product seems weak and the market has gradually stabilized.For manufacturing enterprises,depending solely on technological advantages and cost advantages are easy to fall into the product trap,and it is difficult to ensure its market position,financial performance and competitive advantage,traditional manufacturing enterprises are facing new challenges,they need to break away from the bottleneck of productoriented mode and seek the new profit sources and growth point.In order to cope with the new challenges,more and more manufacturing enterprises take the service innovation as the foundation stone to build differentiation advantage,stimulating transformation from product manufacturing to product service system or being a solution provider,through providing value-added services in the product life cycle and integrated solutions to expand service composition,strengthening service orientation and creating customer value.However,manufacturing enterprises still face many challenges and difficulties in the process of service innovation.Due to the transformation of the offerings and the inherent differences between product and service offerings,taking knowledge endowment concerning product manufacturing as the core is difficult to match the knowledge demand of service innovation,it has become a barrier for enterprises to carry out service innovation,follow the existing knowledge to carry out the service innovation is easy to cause the enterprise to fall into the“rigid trap”.How to break the boundaries of the organization to carry out boundary-spanning search,and making up the knowledge gap between product manufacturing and service innovation with the help of external knowledge and enhance service innovation capability of manufacturing enterprises has become an urgent issue to be resolved for the research of service innovation and service transformation of Chinese manufacturing enterprises under the situation of manufacturing industry.The existant literatures have identified the driving factors and model selection of manufacturing enterprise service transformation,discuss the relationship between service innovation and enterprises performance,provide beneficial insights for the research of service innovation of manufacturing enterprises.However,the existing research mainly follow the technical innovation paradigm to explore this issue,emphasize the technical characteristics of service,take knowledge-intensive enterprise and large multinational corporations in developed countries as analysis objects to explore service innovation and other related problems,and the tangible products and services as an isolated,fragmented analysis of the object,lack of research on the uniqueness of service innovation in the context of manufacturing enterprise;The research methods mainly focus on case and qualitative research,focusing on the description and explanation of service innovation phenomena,lack of research on definition,measurement and standardization of service innovation related concept dimension,and the existing quantitative research have inconsistent conclusions and interpretive logic.In addition,the existing research implies the potential assumption of the enterprise as a closed ecosystem,emphasize the endogenous innovation under the leadership of the enterprise,ignore the influence and constraints of internal and external situational factors on enterprise service innovation,and it is difficult to explain the micro mechanism and potential logic of open service innovation.Based on the realistic background and theoretical status of manufacturing enterprises service innovation,the core issue of this dissertation is concentrated on: manufacturing enterprises are how to realize their service innovation through boundary-spanning search of service knowledge?This dissertation integrates the knowledge-based view theory,service innovation theory and open innovation theory,through exploratory case studies to construct the theory of the functionary mechanism of boundary-spanning search and service innovation under the situation of manufacturing industry,and then through the questionnaire survey and empirical analysis to measure the variables and test the effect relationship.Finally,this research develops a “boundary-spanning search-knowledge integration capability-manufacturing enterprise service innovation” theoretical model,expand the service innovation theory.The main conclusions of this dissertation include:(1)the boundary-spanning search of service knowledge is an important driving factor of manufacturing enterprises service innovation,due to the different external environment and internal demand of manufacturing enterprises,there are different ways and types of boundary-spanning search,and the impact of different choices of boundary-spanning search on service innovation is different;(2)knowledge integration ability has a partial mediating effect in the relationship between boundary-spanning search and service innovation of manufacturing enterprises;(3)managers' focus of attention to the role of boundary-spanning search and the ability of knowledge integration has a moderating effect;(4)the impact of product complexity on enterprise service innovation is quite different,overall,the relationship between knowledge integration capability and service innovation of manufacturing enterprises could not be significantly adjusted,but it has a positive regulatory effect on the relationship between knowledge utilization ability and service innovation.The theoretical value and innovation of this dissertation mainly include the following three aspects: Firstly,based on the perspective of boundary-spanning search and knowledge integration capability,this dissertation develops the theoretical model of “boundary-spanning search-knowledge integration capability-manufacturing enterprise service innovation”,revealed the forming mechanism of manufacturing enterprises service innovation,and enriched the research of service innovation under the situation of manufacturing industry.Secondly,through exploratory multi-case study and empirical analysis techniques,summarized and revised the dimension of the core constructs such as boundary-spanning search,knowledge integration and service innovation,and improved the validity of related constructs.Thirdly,the dissertation has verified the influence of organizational context factors on boundary-spanning search and service innovation of manufacturing enterprises,took the focus of attention and product complexity into the transformation mechanism of service innovation,and furthered submitted the boundary conditions of service innovation of manufacturing enterprises. |
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