| This dissertation focuses on fundraising in higher education, and specifically community college fundraising. Having transitioned from a traditional four year university setting to a community college, the author found this research helpful, not only for this institution, but for knowledge of community college donors and why they give. By working with data from this institution over the last ten years, and the research on the topic of fundraising for community colleges, donor trends were developed and needed improvements identified to raise significantly more dollars for the college. It is the outcome of this research that will hopefully assist this institution with its fundraising success, as well as assist community college fundraisers across the country. |
