A qualitative phenomenological study on organ donation

This study addresses disparities between the number of organ donations and organ transplants. The lack of organs is more severe in specific communities. The greatest gap occurs among the Black American (Blacks) population. This qualitative phenomenological study explored the rationale behind Black Americans organ donation rates compared to the general population. The study used a modified Husserl (1910) method with face-to-face interviews from the Black community. This study explored lived experiences of Black Americans relating to organ donation and knowledge of organ shortages on this group and the general population. Black Americans have one of the greatest disparities between donation and transplantation. The current study found eight themes to explain why Black Americans do not donate at the same rate as the general population: (1) organ donation is a sin; (2) personal experience stimulates literacy; (3) people have heard diverse information; (4) organ allocation is not fair and equitable to everyone; (5) there are fear and distrust amongst Black Americans; (6) Black Americans feel there needs to be more education to stimulate interest in the community; (7) Black entertainers respected in the community should use a variety of media outlets; and (8) specific entertainers who represent a variety of ages and genres can communicate to diverse markets. Leaders in the organ transplant and organ donation community may use this information to make decisions in organ allocation. Data collected may offer new knowledge for leaders to contemplate while marketing organ donation.;Keywords: Organ Donation, Organ Transplant, Phenomenological, Qualitative, Causal Marketing.