| The Public communication is an extremely important work of the Party.It is the CPC's fine tradition and political advantage to attach great importance to the public communication.As socialism with Chinese characteristics has entered a new era and socialist modernization has entered a new journey,profound changes have taken place in the environment,objects,fields,contents,and vehicles for the Party's public communication.The Party's public communication after tradical reform entered the new stage of innovation.To constantly enhance the Party's public communication ability is the only way to enhance the effectiveness of the Party's public communication in the new era and realize the scientific and high-quality development of the Party's public communication.In the new era,the new generation of information technologies,represented by big data,cloud computing,artificial intelligence and blockchain,are constantly developing,and it is increasingly integrated with social development,production and daily life.The existence of human beings is increasingly manifested as information existence.The change of the informationized production,life and the way of thinking require the people-centered public communication to realize the all-round informationized change and adjustment from thinking,idea to action.In other words,it is necessary to take the new generation of information technology as a variable,and strive to create a new pattern of the Party's wisdom publicity from the aspect of mechanism construction.From the perspective of the communication efficiency of the new generation of information technology,it provides new opportunities for the precise and intelligent development of the Party's public communication,which can be said that it is the first communication force.Guided by the important thoughts of General Secretary Xi Jinping on public communication,the innovative construction of the Party's public communication mechanism under the new generation of information technology will help promote the Party's public communication to realize the change of power,efficiency and quality,and realize the transformation of public communication from point breakthrough to system development to achieve the Party's public communication "knowing well" and "accurate methods".Answering well the issues of The Times of "making full use of scientific and technological means to promote public communication",and answering well the basic questions of "who will communicate,what to communicate,how to communicate,to whom and for whom",so as to promote the high-quality development of the Party's public communication.Based on "a new generation of information technology" as the research Angle of view,to "a new generation of information technology under the public communication," improve the ability of the communist party of China as the research object,by the "construction of a new generation of information technology under the mechanism of promoting party public communication ability" for research purposes,to "satisfy the people's happy life yearning,especially new expectation for a better life of the mind" for research.The research follows the thinking mode of integrating"theoretical logic","historical logic","realistic logic","practical logic" and "future logic",and adopts literature research,cross-disciplinary research,systematic research The paper makes a systematic and in-depth analysis on the promotion mechanism of the Party's public communication ability under the new generation of information technology,aiming at establishing a wisdom promotion mechanism of the Party's public communication ability from P(problem)to P(practice).In order to have a deep understanding and understanding of the mechanism of the Party's promotion of public communication ability under the new generation of information technology,the first thing is to make theoretical reflection and inquiry.In this regard,the paper further clarifies the new generation of information technology,public communication,the Communist Party of China public communication ability and other basic concepts.From the deduction of basic concepts such as ability,public communication ability and Party public communication,the paper puts forward that the public communication ability of the Communist Party of China is the sum of the skills and abilities presented in the practice of unifying thought and gathering strength,which is the subjective condition for the public communication subject to successfully complete and achieve the public communication process.Under the new generation of information technology,the promotion of the party's public communication ability is not disorderly and "aimless",on the contrary,it has a clear objectivity,and there is an internal logical structure between objects.Based on the conceptual analysis of the public communication ability of the Communist Party of China,the paper holds that the object includes the main body,the content,the carrier,the object and the management of the public communication.It is not only the historical logic of social development,but also the realistic logic drive of ideology that attaches importance to the Party's public communication and actively promotes the Party's public communication ability under the new generation of information technology.As the internal requirement of the Party's construction in the era of information civilization,the promotion of the Party's public communication ability under the new generation of information technology has a clear goal:to implement the fundamental task of"two consolidations";Lay a solid foundation for long-term governance among the masses;Telling vivid stories about China;Create a new model of smart public communication.Through the historical investigation and realistic examination of the party's public communication ability under the new generation of information technology,the paper holds that the promotion of the party's public communication ability under the information technology pays attention to the consistency of the basic principle and the public communication reality;pay attention to the combination of the party's leadership and technology application;pay attention to the coordination of information talents and technology development;pay attention to the integration of carrier innovation and theoretical content;pay attention to the unity of ability improvement and overall service.Under the new generation of information technology,the promotion of the Party's public communication ability is faced with new opportunities such as new technological innovation and new forms of business leading to new changes in the public communication pattern,new space construction in the field creating a new situation of public communication work,new interaction between object and subject contributing to new transformation of public communication positioning,new international attention and new situation building a new ecology of party public communication;are faced with the risk of network ideological publicity and credibility,public opinion events expanding communication test publicity guide,regulation culture enough to hinder public communication executive force,generalization effects public communication public communication discourse cohesion,weakening technology innovation application board public communication force,international discourse power decay shock new challenges,such as publicity and penetration the incidence of these challenges and the extent of their destruction are growing,and some are even subversive and irreparable;is charged with promoting the dissemination of marxism in contemporary China precision,preventing risks of ideology of a new generation of information technology,the interdisciplinary talents cultivation theory research and public communication,complying with the cultural transformation of ideological mechanisms,the new mission of constructing comprehensive three-dimensional real image display system.The above changes provide basic directions for the construction of the promotion mechanism of the Party's public communication ability under the new generation of information technology.On the premise of grasping the new opportunity,new challenge and new mission of the promotion of the party's public communication ability,the paper further analyzes the internal relationship between the new generation of information technology and the promotion of the party's public communication ability.The paper holds that the relationship between the new generation of information technology and the Party's public communication ability is a comprehensive reflection of the problem correlation,theoretical correlation and practical correlation,which is mainly manifested in two aspects:technological innovation enables the promotion of public communication ability,and the promotion of public communication ability promotes technological progress.On this basis,adhere to the concept of system,effectively summarize the new generation of information technology based on the self-development of the main public communication,public communication content production as the core,public communication carrier construction as the focus,public communication object analysis as the key,public communication management linkage as the guarantee of factor coordination of the promotion mechanism of the ability.This is a stable and dynamic operation system composed of multiple elements,with an internal logical structure,which not only clarifies the essential support for the promotion of public communication ability,but also clarifies the practical content and logical relationship of public communication ability construction.With this as the analytical framework,the paper deeply focuses on the five elements,and carries out systematic theoretical analysis and interpretation in chapters,which is also the top priority of the paper.When a new generation of information technology has a new cognitive impact on the party's public communication,breaking public communication habits and stimulating perceptive abilities,think about how to apply this new information technology in the party's public communication work,and constantly improve the public communication literacy of the main body to achieve the technical leadership and functional shaping of the public communication subject,is the "return" and"reinstatement" of the main body of public communication under the new generation of information technology,is a reflection and breakthrough on the dissipation of the subjectivity of public communication work,and re-gives the new era of the Chinese Communist Party public communication subject "presence" role needs.The paper focuses on the self-development of the public communication subject,and focuses on the functional shaping of the new generation of information technology and the subject.The paper argues that the visualization,precision,intelligence and data support advantages of the new generation of information technology provide the scientific and necessary technical support for the data-based adaptation of public communication individuals,in the "rehearsal" prejudgment to strengthen the awareness of the public communication body consciousness,in the "menu" in the supply of the public communication body's skills self-confidence,in the "comparison"screening to establish the public communication body's quality standards,in the"classification" assessment to optimize the public communication body's quality evaluation.The quality of the subject of the standard,in the "classification"assessment to optimize the quality of the subject of public communication evaluation.The paper points out that a new generation of information technology acts as a public communication team relationship builder and glue,from the perspective of matching relationships,to achieve the precise ascension of the selection of people,rational allocation of human resources;from the perspective of advanced relationships,to achieve the empowerment of professional teams customized to optimize the relationship structure of the team;from the perspective of extensive relationships,to achieve the mobile interconnection of the whole party hands,integrating the advantages of collective power.The paper emphasizes that the public communication of the party under the new generation of information technology is a political,professional and technically comprehensive work,and there is an urgent need to do a good job of training and education of public communication talents.In this regard,the promotion of talent training mode "digital intelligence integration",the public communication teacher team "wisdom overlay",the characteristics of the public communication system "new technology thinking" transformation and other specific measures The new technology is the most important thing.Content construction is the outline of the Marxist party public communication,the outline is the only way to get the job done.The deepening instrumentalization of the new generation of information technology,which brings about the massive collection and analysis of content with the power of reason,can also cause an imbalance in the establishment of human subjectivity and value.Therefore,while focusing on the role of technology in the public communication content,but also to see the meaning of the public communication content itself to lead,to maintain tension between instrumental rationality and value rationality,with a certain meaning embedded in the production,expression and public communication of the relevance of the content.Focusing on the production of public communication content,the paper explores the issue of new generation information technology and the relevance of meaningful expression.The paper argues that the new generation of information technology gives the public communication content new production methods and production efficiency,driven by the new generation of information technology,the supply-side structural reform of the public communication content as the main line,to speed up the public communication content of the data shift and digital public communication,to achieve a new generation of information technology under the party's public communication content of the "digital butterfly change",the first is to do a good job in the development and storage of public communication content of the sea of quantitative collection and data coding,to create public communication content"collection chain" and the spectrum of meaning;secondly,in the screening and processing of the public communication content to do a good job in the content of the rough to extract the essence,to remove falsehoods and create transformation,innovation and development,the construction of public communication content"analysis set" and value model;again,in the supply and control of public communication content to do a good job in the personalized recommendations and precise traceability of public communication content,to strengthen the content of the"security domain" and leading norms;Finally,in the sharing and maintenance of public communication content to do a good job in the interconnection of public communication content and seek refinement and new,to explore the public communication content "practice field" and the law of development.Helped consolidate the party's public communication content advantage,enhance the public communication content of the power of promotional,influence.public communication carrier is an objective existence,and public communication go hand in hand.In line with the development trend of networking,mobile,intelligent,visualization,socialization,strengthen the concept of innovation and value penetration of public communication carriers,increase the technical empowerment and form of innovation of public communication carriers,highlight the practical use of public communication carriers and accurate grasp.It helps to form a new form of effective interconnection of people and carriers,people and public communication,adapt and meet the new requirements of public communication in the new era,let the data run more,and constantly improve the convenience and accessibility of public communication.The paper focuses on the construction of the public communication carrier,focusing on the innovative conversion of the new generation of information technology and ways to explore the issue.The paper argues that,in the face of the new data,network,intelligent public communication ecology and technology-oriented,our public communication carrier construction should adhere to the concept of innovation,but also need to follow certain construction principles,in a good grasp of the "legitimacy" and "effectiveness" of the relationship between the basis to achieve the innovation and development of the public communication carrier.In this regard,the public communication carrier construction was enhanced to adhere to the data sharing concept and directional principle,the data information concept and systematic principle,and the data value concept and political principle.The paper points out that,in response to the development of a new generation of information technology,to promote innovation in the way the public communication carrier,the construction of networked,digital,intelligent public communication carrier matrix,focusing on adapting to fission public communication,promoting media carrier innovation;adapting to multi-dimensional public communication,promoting activity carrier innovation;adapting to immersion public communication,promoting ritual carrier innovation;adapting to interactive public communication,promoting digital carrier innovation.The paper emphasizes that the construction of the public communication carrier is not a one-off,with the public communication environment,objects,conditions change,the public communication carrier should also change in practice,in order to comply with the practice requirements.In this regard,the paper proposes the precise use of public communication carriers,strengthen the comprehensive configuration of public communication carriers,give public communication carriers subjective initiative,realize the two-way connection between physical space and virtual space,adhere to the objectification and concretization of the use of carriers,the establishment of global public communication carriers;wisdom optimization of public communication carriers,innovative public communication carriers management art,good public communication carriers diversified innovation.The party's public communication assumes the important mission of communicating the masses,organizing them,guiding them,mobilizing them and serving them.In the world of public communication objects,there is a triple world picture of the "objective world","media-constructed world" and "subjective world",do a good job of the party's public communication,to go deeper into the public communication object,in the search for the subjective world of the public communication object to establish a "new picture of internal and external" public communication.The paper focuses on the analysis of the public communication target,and focuses on the new generation of information technology and accurate tracking of audiences.The paper argues that to strengthen the party's public communication ability under the new generation of information technology,we must continue to enhance the ability to analyze the public communication target.Focus on the use of a good new generation of information technology,for the identification of the characteristics of the public communication object clustering analysis,including the similarity analysis of group characteristics and the fit analysis of individual characteristics;differential analysis for the satisfaction of the needs of the target audience,including analysis of material acquisition and analysis of spiritual expectations;conducting correlation analysis for the psychological guidance of the public communication target,including correlation analysis of psychological laws and precision analysis of psychological states;dynamic analysis for the prediction of the behavior of the public communication target,including the analysis of the habit control of the acceptance behavior,the analysis of the information cognition of the interaction behavior,the analysis of the development trend of the public communication behavior,the analysis of the results of the feedback behavior evaluation.The scientific operation of the mechanism is affected by a series of internal and external uncertainties,requiring us to promote the transformation and upgrading of the management paradigm of the mechanism,both to "manage",but also to "manage well",and,when the uncertainty faced by the operation of the mechanism is more and more prominent,the greater the responsibility of managers.The more uncertainty the mechanism faces,the greater the responsibility of the manager.The new generation of information technology provides opportunities for the scientific,foresight and refinement of the development of public communication management,and actively improve the public communication management linkage structure under the new technology,deal with the "linkage" and "movement" of the internal relationship,to achieve "internal management" and "external management" of the organic unity and effective linkage,the orderly integration of the management system to form a synergy to ensure the scientific operation of the mechanism,the management of precision,efficiency and science to ensure that the new generation of information technology to enhance the function of the mechanism of public communication ability to achieve.The paper focuses on the linkage of public communication management,and focuses on the scientific operation of the new generation of information technology and mechanisms.The paper argues that the management of the scientific operation of the public communication ability enhancement mechanism includes both the integration of internal elements to manage for symbiosis to achieve unity of elements;to manage for conjugation to achieve structural stability;to manage for resonance to achieve mechanism optimization.It also includes external system linkage,focusing on the development and optimization of public communication ability enhancement goals,technology governance and mimetic construction of public communication ecology,and the design and compliance of public communication systems.The paper argues that,thanks to a series of internal and external management guarantees,the scientific operation of the public communication ability enhancement mechanism has important functions,including human-machine integration,accurate configuration of the public communication subject;adaptive feedback,accurate supply of public communication content;diversity linkage,accurate integration of public communication carrier;multimodal analysis,accurate positioning of public communication objects;scientific integration,accurate management level;technical advantages,accurate conversion of public communication effectiveness.The study of the mechanism for improving the public communication ability of the Chinese Communist Party under the new generation of information technology is a complex proposition of contemporary,political,theoretical and practical nature.Consciously realize the combination of metaphysical concept construction and metaphysical path analysis,in the unity of "break" and "stand","virtual" and "real",to realize the scientific,systematic and concrete construction of the mechanism for improving the public communication ability under the new generation of information technology,can effectively crack this proposition,and in the dynamic operation of the public communication ability enhancement mechanism to promote the modernization of the party's public communication system and public communication ability,seize the opportunity in the crisis,in the change to open up a new situation,along the road of socialist public communication with Chinese characteristics to create a new situation of the party's public communication to keep the righteousness and innovation,pioneering and innovative,with"institutionalization" and "technology"two wings to escort the party's public communication cause to travel steadily and far. |
PDF Full Text Request