Research On The Values Education Of College Students Under The Network Culture

College students are the hope of the nation and the pillar of the country.To strengthen the education of College Students' values under the network culture is directly related to the quality of talent training in Colleges and universities,the safety of national ideology,and the great cause of national rejuvenation.From the macro level,the education of College Students' values is an important means to guide college students to improve their identity and cultural awareness of their own nation and country.It is also an important way to maintain a stable social order,build a harmonious social and cultural system,and gather the spiritual strength to achieve national prosperity and national rejuvenation.From the micro level,college students' values education can help college students to improve their cognition of the objective world,the surrounding natural environment and social relations,as well as their own life significance and value,help college students to find a higher stage of spiritual pursuit,and promote college students to grow into a pillar of the society with all-round development of morality,intelligence,body,aesthetic and labor.Information technology has led to a wide and profound change in human society from the economic foundation to the superstructure.In this change,not only the organizational form,power relationship,and time-space structure of the society have undergone a general change,but also people's way of thinking,behavior,learning and working methods have undergone profound changes.What's more revolutionary is that in this vigorous change,a huge cultural force has been generated.Relying on the Internet,this force has been rapidly transferred to all areas of social life,and evolved into a network culture empowered by the people and with a broad and solid foundation of daily life.College students are the main force of the Internet.Network culture has become the "first environment" for their study and life.Especially in the era of mobile Internet,mobile phone is their "body organ",and the network culture carriers such as microblog and wechat recreate their life circle.In such a new culture and open environment,college students show different group characteristics from previous generations: they have broad vision,strong subject consciousness,rapid intellectual development,maturity and self-confidence,full of ideals and passions.At the same time,their knowledge fragmentation,lack of social responsibility,weak emotional control,utilitarianism and pragmatism are serious The questions are more prominent.The comprehensive explanation of College Students' group characteristics and their network cultural activities provides the realistic basis and theoretical premise for further analysis and discussion of the influence mechanism of network culture on College Students' values.The influence of network culture on College Students' values has dual functions.On the one hand,network culture plays a positive role in value education.First,network culture uses network discourse to recode the mainstream ideology,and improves the value penetration of mainstream culture with the help of fission communication,so as to strengthen college students' identification and self-confidence in the social dominant values.Secondly,network culture enriches the participation experience of virtual world by expanding social communication and social activities,and provides college students with a more free field of value activities and a more diversified way of value practice.Third,network culture can let college students get in touch with the most cutting-edge knowledge,technology and concept,cultivate scientific cognitive methods,exploration spirit and innovative thinking of college students,and improve the ability of value selection and value judgment.Fourth,network culture uses Hypertext Technology to transform and "store" traditional culture data,wakes up the common memory of the nation with traditional cultural elements such as ceremony,totem and text,and improves the attraction of traditional culture and its value concept to college students.On the other hand,network culture has a certain negative function on the cultivation of College Students' correct values.First of all,in the aspect of network ideology,the western social thoughts use the Internet to penetrate the value of college students,which seriously impacts the mainstream ideology and erodes the ideal and belief of college students.Secondly,in the aspect of network public opinion,driven by the logic of pursuing profits by capital,the network false information is rampant,the social problems are magnified infinitely,the polarization of network public opinion and the negative emotions in network group events are growing constantly,which leads to the increase of social trust cost of College Students,the weakening of good values,and the reduction of recognition of government authority.Thirdly,in the aspect of network morality,the dilemma of virtual reality not only leads to the fuzzy cognition of moral rules and the indifference of moral emotions,but also leads to the anomie of moral behaviors of college students,and even produces network violence.Fourth,in terms of the concept of network communication,the digital way of life makes college students' life consciousness indifferent,too dependent on virtual space,and lack of real feelings in real communication.Fifthly,in terms of network aesthetics,the trend of Pan entertainment has challenged the aesthetic taste and quality of college students,and the trend of aesthetic utilitarianism has increased.The influence factors of network culture on College Students' values are complex and changeable.Among them,there are not only the subjective factors of the educators and the educated,but also the objective factors of the environment of the government,the media,the family,the group,etc.;there are not only the factors of the network culture,the superstructure of ideology,but also the factors of the economic foundation such as the social economic development,the relations between production and life;there are not only the supply side factors of the production and communication of the network cultural content,but also the taste of the mass culture And the demand side factors of College Students' group spiritual and cultural literacy.These factors are intertwined and implicated each other.Only from the perspective of systematization,from the perspectives of subject and object,internal and external,macro and micro,overall and local,can we grasp the key to the problem and find an effective way to resolve the negative impact of network culture on College Students' values.The value education of College Students under the network culture is a systematic project with complexity,comprehensiveness and long-term.First of all,we must grasp the correct direction of the development of College Students' values.Guided by the socialist core values,promote the integration of advanced socialist culture and socialist ideology into the network culture;clarify the role and function positioning of new "gatekeepers" such as the government,schools and media,strengthen the role of network culture gatekeepers from different levels,and provide active and positive excellent network culture products and services for college students.Secondly,we should improve the level of network culture education in Colleges and universities.Focusing on the supply side structural reform of network culture,we will continue to enhance the content attraction,innovate the discourse system and dialogue mode,and effectively meet the needs of college students for network culture;fully mobilize the enthusiasm of the main body of network culture,encourage college students to participate in the creation and dissemination of Campus network culture works,and formulate incentive measures.Third,we should strengthen the network morality and self-discipline consciousness of college students.We should strengthen legal publicity and warning education,carry forward the virtues of traditional culture,seek and set up models around us,improve the humanistic quality,media quality and aesthetic quality of college students,and use good cultural quality to resist the vulgarization,vulgarization and vulgarization in network culture.Fourth,we should strengthen the government's management of network culture.We should change the rigid management idea of "deleting posts and closing the network in a hurry",strengthen the education and guidance of netizens' words and deeds,and take education and improvement of netizens' literacy as the fundamental goal;we should promote the construction of a multi-agent governance pattern,improve the comprehensive governance system based on the rule of law,and provide a solid guarantee for the management of network culture.Finally,we should pay attention to the value education power of environmental infiltration.We should create a good environment for network culture to educate people,establish a social trend of advocating morality and goodness,a positive and friendly group environment and a warm and harmonious family environment,and provide a strong talent and intellectual support for the great cause of national prosperity and national rejuvenation.