Research On The Influence Of Corporate Social Responsibility And Governance Behavior On Supply Chain Operation Decision

In the background of economic globalization,the rapid development of information technology and the individualization of customer demand make it difficult for a single enterprise to cope with the increasingly complex market competition.The traditional competition mode between enterprises is difficult to continue.Instead,it is the competition between one supply chain and another supply chain that becomes important.To obtain a sustainable competitive advantage,corporate social responsibility has gradually become the focus of supply chain management.The social responsibility of supply chain enterprises is the process of integrating the social responsibilities of chain members.Enterprises are in a certain supply chain system,the corporate social responsibility behavior of an enterprise will affect the interests of other enterprises in the supply chain through transmission,diffusion,amplification,feedback,etc.In order to improve the practice level of the whole supply chain social responsibility,it is necessary for enterprises to cooperate with each other to fulfill social responsibility,find a synergy between social responsibility and economic benefits,and promote the further development of supply chain corporate social responsibility.Therefore,how to better coordinate the supply chain enterprises to undertake social responsibility is the focus of current scholars.Based on this,this paper reviews the relevant literatures of supply chain decisionmaking considering corporate social responsibility,tries to define the connotation and scope of corporate social responsibility and supply chain corporate social responsibility in the new era,and answers ‘why should we encourage enterprises or even supply chain enterprises to fulfill their social responsibility activities? What are the factors that affect corporate social responsibility in supply chain? How to take governance behavior to promote the improvement of social responsibility performance level of supply chain enterprises ?’.In view of these problems,this paper has done the following work.First of all,this paper uses the form of differential equation to express the corporate social responsibility performance level with delay effect.Introduce the product reputation state variable which is related to the corporate social responsibility level and advertising level.Expand the traditional market demand model.The supply chain decision-making models considering corporate social responsibility under centralized supply chain decision-making and decentralized supply chain decision-making are constructed,solved and compared.It is found that the decision-making level of centralized supply chain is better than that of decentralized supply chain.Although the delay time can improve the performance level of the manufacturer’s social responsibility and the product reputation of the supply chain,it has a negative effect on the overall profit of the manufacturer.Secondly,this paper applies the theory of reference dependence to the purchase behavior of consumers.Define the concept of reference product attributes,and transform from a single supply chain environment to a complex dual supply chain competitive environment.According to the competition structure,it can be divided into three scenarios,two supply chains do not perform CSR,only one supply chain performs CSR,and both supply chains perform CSR.This paper discusses the influence of reference effect and corporate social responsibility on supply chain decision-making under different competition structures.The results show that compared with different competitive structures,the decision-making level of each variable is the best when both supply chains perform CSR behavior.In the case of the general supply chain,the memory coefficient of the product increases with the increase of the reference coefficient.Furthermore,this paper discusses the impact of corporate social responsibility on competitive supply chain decision-making from the perspective of supply chain internal coordination.A new cost sharing contract is designed to stimulate the cooperation among supply chain enterprises.Taking the scenario of two supply chains performing corporate social responsibility under centralized supply chain decision-making as the benchmark scenario,this paper compares and analyzes the two-way cost sharing contract implemented by only one supply chain and two supply chains with two-way cost sharing contract,so as to obtain the value range of cost sharing proportion.The results show that the implementation of internal contract is effective for supply chain coordination.The value range of cost sharing proportion is different in different situations.The change of competition coefficient will affect the value range of cost bearing proportion.Finally,this paper discusses the impact of corporate social responsibility on competitive supply chain decision-making from the perspective of supply chain external intervention.Different ways of government participation are designed to promote the level of corporate social responsibility in supply chain,that is,only government intervention on manufacturer’s behavior(introducing reward and punishment mechanism),government intervention only on retailer’s behavior(introducing government subsidy),and government intervention on manufacturer’s and retailer’s behavior at the same time(combining reward and punishment mechanism with government subsidy).The results show that government intervention can effectively improve the decision-making level of supply chain.The combination of reward and punishment mechanism and government subsidies has the best effect on the decisionmaking level of supply chain.