The Dstribution Characteristics Of Banks In The Small Region Supported By GIS

With the geographic information system continues to develop the discipline of refinement, the subject system, set up and improved, and its scope of application from the original simple Cartography to all walks of life, functional mapping from a single machine to help the development of the Spatial Analysis and data mining.Establishment of the dominant position of market economy makes China's economy has made significant leaps in the banking sector has ushered in rapid development opportunity.However, the layout of the traditional banks through administrative means and has obvious administrative.In the current era of fast-paced to provide customers with more convenient and efficient service, how to set up bank branches as a reasonable decision-makers need to consider.In this context, geographic information system appropriate to study the layout of the current characteristics of the bank to provide quantitative data to support, to quickly determine the scope of services of bank branches, to appropriate evaluation of existing banking systems can help banks to adjust the unreasonablebusiness outlets.Not only for the banks themselves, geographic information systems for in-depth interdisciplinary research, urban planning for the division of financial sites, even for the lives of ordinary people, the service has theoretical and practical significance.Select the economically underdeveloped regions this small area of South District in Guang'an as the study area.First, by reading literature, web search and field survey based on a combination of methods to collect data and banking information, and then select a large number of yearbooks. Statistical Yearbook to obtain the relevant economic indicators, combined with field investigation to verify the official website of the bank the bank location, quantity,level, screening out the study area; and then through the interior handle processing, extraction of the effective part of the CAD engineering data used for the spatial analysis.In this paper, the theoretical analysis and practical norms survey combined qualitative and quantitative distribution of the bank relative to supporting spatial analysis, spatial analysis using Esri platform software analysis tools related to the outcome of the case based on the actual use of the road improvement as a modified indexto get the final result.The results show that bank branches within the region was its overall shape, "Feng" shape, and more at the crossroads of main roads cross each other, or T-junction, that is the "Feng" shape of the node. Constitute the "abundance" are shaped the way skeleton gold vertical and horizontal road safety Jin'An Avenue,Jian'An Road, Siyuan Avenue and Quang Ning Bei Road. Which is located in the center of the road for the Siyuan Road, the nature of the landscape Boulevard.The study area showing a concentration of bank branches, distribution trend is also mainly concentrated in six areas.Focus on four bank branches in the Industry and Commerce Administration Area, Siyuan Square Area, China Telecom Area, focused on three banks area Chinese Agricultural Development Bank, two banks have focused Lingyun Road Area and Xixi Area. These six areas form the Guang'an prototype of the financial district of South District.Study area formed within the banking system, branch and branch (savings bank, branch) than the usual amount of 1:4, and the center branch is very strong. Study area are a branch of China Industrial and Commercial Bank has five branch (Branch), Agricultural Bank of China has three branch (branch), while China Construction Bank and Bank of China all have four branch (savings.)From the quantitative point of view of the region is also a regular bank branch. Select all the branches of the same bank using spatial analysis and calculating the straight line distance its latest branch, the normal distance of 400 to 1000 meters. The road through a combination of the actual correction, the same bank branch has recently focused on the distance between 600 to 800 meters, and the distance for the car, especially compared with the right foot, consistent with the distribution of small area.More in the distance between different banks within a hundred meters from the nearest banks are only separated by three bays of two 3.6-meter shop, the competition is very intense.Under the competitive situation has become part of the regional banks have failed to effectively cover all the services blind spot, especially in newly developed areas. Including coverage of the Agricultural Bank of China was at a disadvantage, Bank of China the most extensive range of services. First, competition among banks is that scarce resources and the downtown area, main roads node contention; second is close to the distribution, close to the distribution, the distribution of the bank, "close combat" trend; the final competition to have a unified appearance of the image, logo, building height and style. Bank of Chengdu, the new bank pays more attention to image advertising, but also in outdoor advertising, print media publicity with the domination.