The Research Of SPC For Strategy Of Ethlene Develepment

Strategy is one important part of corporate management. As to native petrochemical companies, the research of strategy is more important. As an important part of corporate strategy, strategy plays a paramount role in corporate growth. The objective of strategic plan is to continuously create and change corporate products and business in order to get objective profits and development. The process of planning strategy is to analyses the whole environment, research consumers, segment market, define objective market, select reasonable market objective, take correct competitive strategy and draw up the goal of this company..As a famous native petrochemical company, Shanghai Petrochemical Co. Ltd, similar to other native petrochemical companies, is facing the tough problem: petrochemical market grows quickly with huge developing space, but competition becomes more and more fiercely and market becomes more and more risky. This paper analyses the strategy of Shanghai Petrochemical Co. Ltd and...