Research On Pharmaceutical Raw Material Export Marketing Tactics Of SDMHPC

The pharmaceutical department of Shandong Medicines & Health Products I/E Corp. mainly deals in the export business of pharmaceutical raw materials. In the times of planned economy, the pharmaceutical department made great contribution to the increase of foreign currency earnings through export trade.However,with the great transformation from planned economy to market economy,the supplying factory has established direct business relationship with foreign client. SDMHPC's competitiveness has sharply reduced.Therefore, The pharmaceutical export business has suffered quick decrease.Firstly, by applying marketing theory in the SDMHPC's pharmaceutical raw material export business,the conclusion is drawn that the product operation pattern and the promotion work get behind;the pricing tactic is simple;the marketing network is not preferable,after we make careful analysis on product,price,place,promotion and marketing team on the basis of expatiating on the background of international and domestic field,market and competitive situation.Secondly, guided by the export marketing target,marketing notion and theory,the appropriate combination of export marketing tactics including product tactic,price tactic,place tactic and promotion tactic is proposed Finally,in the last chapter we put forward the suggestions of the tactic implementation including changing marketing notion,financing export business more,enhancing goods supplying chain and the management of marketing team,keeping the payment risk away.In order to help SDMHPC's pharmaceutical raw material export business walk out of the difficult situation and turn to become strong, the export marketing tactic and the relating implementation suggestion has offered the thinking.They also be able to make enlightenment to other company with similar background.