Development Strategy Of Da Qing Oil Field Real Estate Group

With the reform and opening of China, a large quantity of residential areas has put into using. It brought a great change to the estate management. The residents paid more attention to the levels of environment management and community service because people's living standard has been improving continuously. At the same time, estate management quality has become another important consideration when the residents purchasing house. Estate management has been accepted by more and more people, its status has been increased continuously, and its external environment has been improved gradually.This dissertation narrates the case of the development process of Daqing Oilfield Real Estate Group after its reconstructing. Through the description about how Daqing Oilfield Real Estate Group gets rid of the predicament and implements strategies of management innovation, the service innovation, enterprise value promotion. It fully expresses modern management methods and opinions of "reforming mechanism through changing opinion, striving for the survival through facing the market" in the Daqing Oilfield Real Estate Group, which provide a favorable reference to the property management companies that transited from planned economy system to market economy system.This dissertation analyzes and evaluates strategic environment, internal& external condition and performance of Daqing Oilfield Real Estate Group with modern management theories and methods, such as strategic management and marketing, On the basis of these, it puts forward some suggestions of realizing the modernized management under new situation, and it also makes the effective exploration about the survival and development of property management companies that transit from old system, which are very meaningful for the traditional property management companies to develop and adapt to the requirement of society under the market economy conditions.