Studying Market Sales Strategy Of USA Market For South China Tire & Rubber Co .Ltd

Marketing sales strategy is one of important propositions for thecompany achieving continuous development. In fact, Chinese enterprise mustknow foreign local market, acclimate the changes of the posture, set downlocalizing market and sales strategies which are fit for foreign marketaccording to their own strength, weakness and the changes of exteriorsurroundings in order to keep their legs and continuous development inforeign market if they want to succeed in developing and win marketinitiation in foreign market.This thesis investigates the theory and the case analysis about howto carry through marketing sales strategy in U..S.A market, demonstratesSouth China Tire & Rubber Co, LTD according my long-term working experiencein this company and knowing the first-hand data.This thesis includes two sections: the theory and the case analysis.In the theory section, the author introduces the current information ofmarketing sales strategy and the current opinions.The case analysis describes background and development history of thetires and South China tire &rubber Co Ltd firstly.Secondly, it analysisthat South china tire & rubber Co ltd faces drastic competition situation.Thirdly, the author comes up with market sales strategy in earlier,faster speed and wider scope in order that South China tire & rubber CoLTD keeps up his leader position in this industry, establishing targetmarket and putting up orientation. Finally, the author discusses market sales strategy and put forward correspond strategies and measuresincluding product strategy, price strategy,promotion strategy and placestrategy in order to realize customer's satisfaction.