Research Of Technological Innovation In China's Tire Enterprise

With the globalization of economy and technology,the intemational competition of enterprise is becoming sharp.The technological innovation has become the theme of today's world.The high-speed economy growth,society's sustainable development,the person and the environment harmony,any item has not been allowed to leave the technological innovation.The above situation also is suitable for the tire enterprise.In recent years,as the Multinational tire enterprises with the advantages of technology and capital enters our country in abundance.Technological innovation of the tire enterprises has also become an inevitable choice for the survival and development.Only by developing continuously good tires with high technology,the enterprises can win in the intense market competition.Technological innovation is one of the key points that enhance the core competitiveness of enterprises.This paper systematically absorbed basic thought and the key point of the domestic and intemational technological innovation research.With the investigation and study to China's large and middle scale enterprise,in particular Aeolus Tire Co.,Ltd.based on technological innovation theory and the basic principles of management,at the same time profits from the technological innovation management experience of multinational tire enterprises.Some questions in the technological innovation pattern choice,the technological innovation and the market marketing,the technological innovation ability raising were analyzed.The author thinks that the main countermeasure of China's tire enterprise is as follows:by taking the technological innovation into the board of directors to enhance the technological innovation to the enterprise strategy altitude.By using "two-track promotion" mechanism,to expand position promotion space,and enhance staff works sense of achievement and sympathy.It is good way that through the domestic and foreign technological alliance to fix the tire technology difficult problem.The enterprise get the tire frontier technology information through establishing R&D center in the overseas and full using tire patent documentation and so on.As the same time the enterprise must induce and use the foreign capital tire enterprise technology overflow effect fully,sharpen China's Tire enterprise technological innovation ability as soon as possible.In order to become powerful nation in tire technology,this paper analyzes the question and the countermeasure of the technological innovation to the tire enterprise in China;it is useful in enhancing the tire enterprise the technical innovation ability,and keeping the tire enterprise steady and sustained development.This paper will be a good reference and guidance to the tire enterprise.