Research On Cognition And Expression In Sensibility Of The Packaging Design

As the unique design language of packaging design ,designers can make sentimental factors of packaging as the point of penetration, and retrospect the cognitive and admissive process of products from consumers, and then, get corresponding mechanism to guide the design,thus, consumers can have a good feeling and sense of trust on products, which is bound to bring enormous material and immaterial assets to corporation.Sensibility is always together with rationality .This paper put the center of the discussion on the emotional factors , because the rational factors of packageing design have significant common characteristics, such as scientificity, technicality, normalization and so on. For the reason above , designers will emphasis on the process of package design and put study and practice in the first place. Designers often overlook particular characteristics ,such as aesthetics, and polysemy , ambiguity, selectivity, externality and so on, because of its obviosity, which is the significance of this article.The life of shopping, cooking and eating has become a burden to be resolved following the accelerating modern people's life, in this case fast food appears and become consumer's most convenient selection gradually. The fast in fast food represents rapidly, has certainly intuitivity. Therefore, the important role that the emotional factor plays in the fast food packaging design can not be ignored.First of all ,this article comes to a variety of the ways and characteristics of existence of emotional factors in package design form the sorts and characteristics of the fast-food products,and mainly analyse the influence on consumers made by its emotional factors and the process of its occurrence.And then ,through the retrorse thinking , it lends the result of study into the design activities of food packaging made designers.,thereby, we can truly play the role of a bridge designer, and break passive and rigid relationships between the product and the consumer to make it more proactive and harmonious.The test also combines the difference and the sameness in the field of home and abroad package design under the new times , and deduces and summarizes the new trend that is simplicity,serialization ,high-tech, humanization,individuation,nationalization of the package design of fast-food products in the future .The acceptance of consumers to the products determines the survival and development of an enterprise. In order to make products get the favor of consumers, designers often need to communicate with consumers, fully play the imaginative ability of design, perfectly show the expressive ability of design, that is more attention to the realization and expression of perceptual factors in the process of design ,only in this way we can narrow the distance between consumers and products and create the success of the design and production.