Clothing Image Mark Estetics Research Under Expense Culture Linguistic Environment

The clothing image is one kind of vision artistic form, which exhibit the clothing as the subject, is the equation of blending together the science technology, the industrial production and the cultural art, is the important constituent part of visual culture. The clothing image as the mark cultural significance and as the expense fashion ideology maps the profound social content, the time background and the cultural connotation.Under the expense culture linguistic environment the clothing image has clipped, dramatized and contorted to the world information, and regarded this information as the commodities to evaluate, and extolled these signals contents. It destroyed the meanings and logical based on the true or false anciently and established a fake world about the culture, one kind of commodity of the myth and the desire of the expense.In front of the globalization ecology crisis and established in expense cultural reconsidering angle, the article tastes the clothing image signal under the expense culture linguistic environment, and researches and comments the inner substantial symbolistic value,functional beauty and the latter modernism. Through these we can conclude that under the manipulation of the commerce mechanism the clothing image allured the people's desire and so lead to the people's difference and the industrial culture which standing at the back of the expense culture is the reason that caused the contemporary globalization crisis. At the same time, the article has reconsidered the west lately modern philosophic thinking which is at the back of the industry civilization. And combining the contemporary technology esthetics and the ecology esthetics viewpoint t proposed the importance of ethics morals and thought that the traditional culture will be much better inherited and used, which had the ecology significance. On the time of multicultural blending and coexisting, the development tendency of the clothing image follows the green design idea inevitably and different design thought. In the future practice it will construct the cultural ecology system about the visual image. So it can even better serve for the humanity.