Research On Decorative Design Of Cashmere Sweater

With domestic consumption level rising ceaselessly, there is a growing demand for the kind of high-grade apparel such as the cashmere sweater in the market. The cashmere sweater demands more attentions by brand apparel enterprises and consumers. Due to the single changes of colour and modelling of cashmere, the cashmere sweater decorative design has become the main selling point of the products. Therefore, this thesis has the important academic and practical significance to research on the varied principles and techniques of cashmere sweater decorative design.Around the main line of cashmere sweater decorative design, the thesis set about the systematic studies from the Fashion Design Aesthetics and the cashmere brand market in our country, according to the characteristics and design features of cashmere sweater. The subject incorporated the Principles of Fashion Design Aesthetics,compared and analyzed Chinese and Western cashmere sweater decorative design, by a cross certification model based on the Text & Photo, made a good deal of design case analysis aiming at the application of various cashmere sweater decorative kinds. About the comparison of Chinese and Western cashmere sweater decorative design methods research,the thesis started with the known cashmere Brands in China and West, selected hundred cashmeres which were basic and popular styles of each Brand from nearly three years, compared the Chinese and Western cashmere sweater decorative design features were and analyzed quantitatively by sample survey.The thesis first began at the characteristics of cashmere sweater and its design status in domestic market, the specific analysis of the comparison of Chinese and Western cashmere sweater decorative design features. Then it reviewed cashmere sweater decorative design, including the illustrating of Fashion Design Aesthetics principles and its performance in three elements of modellings, colours, materials and the influence of cashmere sweater decorative design. After that,the paper carried on research of cashmere sweater decorative design methods and design application examples,and conduct the virtual Brand planning based on cashmere sweater decorative design by combining the topic theory research. Finally, the conclusion was presented:First,through the sample survey analysis of Chinese and Western brand cashmere sweaters,it was pointed out the significant differences between them in the decorative techniques, decorative modellings, innovative materials and decorative colours. Then, according to the Fashion Design Aesthetics principles, it summarized the compatible rules of formal beauty for the cashmere sweater. Next, closely associated with the cashmere features and the human physical characteristics, it concluded the influence of cashmere sweater decorative design: the colour element emphasizing the visual estheticism, the material element emphasizing the cashmere features and the modeling element emphasizing the silhouette.