On The Case Of Major Natural Disasters Reported In The Embodiment Of The Unique Value Of The Broadcasting

With network television and the impact of broadcasting continues to accelerate, broadcasters once been neglected, broadcasting in a variety of media competition in a"weak position" has become an indisputable fact. However, in January 2008 occurred in large-scale south of frozen snow disasters and May 12 in Sichuan occurred in 8.0 major earthquake disaster, let us re-examine the broadcast media in the case of major natural disasters reported in the unique role played by.Broadcast media to disseminate real-time, lasting communication, the wide dissemination, interactive features and the spread of a natural disaster is reported fit. At road traffic blocked, the electricity supply, communication networks were damaged, unable to watch television, mobile phone, telephone unable to contact, the network should not sign the special environment, broadcasting as the only effectively be able to direct the audience's media, in the case of major natural disasters The report has a unique value of, mainly manifested in:information dissemination and communication function embodies the dual; improve government efficiency, linked with the forces of contingency embodied productivity; ease emotions, soothes the soul, the most intimate feelings reflected; rescue personnel and equipment necessary to reflect the essential.After disasters, there is experience there is a lesson, how to play better at broadcasting major natural disasters in the value of case reports, from the government, broadcasting systems and the general public in three areas of support, the Government required the establishment of a sound emergency response mechanism, public address system to improve the self-construction, the majority of the public to cultivate awareness of the emergency broadcast. Disasters, radio show, "the first media," the true colors of the face of disaster, the role of broadcasting can not be replaced.