Lucency Myth

From the very beginning, there are handicraft products in our daily life, and then, product design began to pay attention to ergonomics, modelling form, people-oriented. And now, theorists puts forward to human-computer interaction, emotional design and experience design, which are in a high level. Product design which influenced by social development, also can leads us to a life style which we longing in our subconscious.The core of product design turns to consumer satisfaction, because of that consumer began to desire all-round experience including enviroment, aesthetic, convenient, entertainment, respect and so on. Meanwhile, the enterprise competition began to turn to make experience strategies from service, atmosphere, advertising marketing, and produt design. Integrate the background and development present situation of design, the Apple INC. is the best case in the field of experience design.The paper gives such a multifaceted comprehensive analysis of the value of experience design in Apple INC., based on emotional design principles, consumer behavior research, the user needs theory, psychology design theory and interaction design through the business strategy, advertising, brand image, the product user location and design based on user demands, and service experience and so on, further demonstrates the importance of the value of the experience design of Apple INC.