| The changing of hospital model and the increasingly fierce competition between hospitals making the hospital operators increasingly focused on the hospital's image. Hospital's image is an important magic weapon for hospitals. While shaping the image of the hospital can not only bring economic benefits to the hospital immediately, but also can create a good social benefits. Eventually, we will be received the economic efficiency transform by the social values. It is a long-term investment in intangible assets. The visual identity system of hospital as an important component to shape the image of hospitals, is conducive to a thorough study of the image of the entire hospital system.Visual identity system design is a professional category of the modern design. We must follow the modern design of the common basic principles such as scientific, practical, aesthetic and creative, functional, and also follow the industry's own features. The design process, design methods, performance of the means, media of the hospital VI design are worthy to be discussed. This paper aims to explore the effective design methods and sum up in line with the scientific nature, functionality, artistic design principle of hospital VI design to improve the quality and the dissemination of hospital VI design, to meet the people's functional and aesthetic needs. The VI design of the Mental hospital is our themes to research. Improve the understanding of the hospital visual identity system through valuable in-depth analysis about it. Explore the design principles as well as the experience of the human potential of which the design idea. We will apply to the design feature and and the design principles which studied from the research into the reality of hospital VI design.First of all, under some visual perception theory for the guiding principles of design,â… expounded the significance of the visual perception theory to the hospital VI design and the inspiration of the design process for the hospital VI. Secondly, I analysed the function about the hospital VI design for the image of the establishment of hospitals and the how to row the hospital cultural transmission; Summarized and reflected on the VI design problems of the domestic hospital. Thirdly, in light of the actual cases, using the visual perception theory as a guide, from patient's needs, explored the VI design method of mental hospital. Finally, made a summing up the methods and the law on the mental hospital VI design. I could achieve a prominent theme and distinctive point of view. |