The Methods And Value Of Consumer Research In Product Design

With the accelerate reform pace of industrial and technology, the enterprise's products are faced with a more extensive, multi-tiered and diversified consumer review. With this trend, the product design and manufacturing will gradually become the starting point of consumer demand and use in 21st century. Enterprises will use the closer consumer requirement views as the basic origin to develop the product. Today, the people's thoughts and concepts change frequently. How to accurately grasp the consumer's value demand has become the key to the success or failure of enterprises. It also requires that product designers have real-time insight for consumers and understand the consumers psychological needs, use the consumers' spitritual needs as the premise, use the products material functions as the design focus, effectively integrate consumers into the entire design process, and eventually realize the consumers' life redesign.This dissertation start the research from the product designer perspective, target the consumer demand and positioning in the product design and development activities. Introduce the status quo and future development trend of product design and consumer research. And analysis the significance of consumer research in product design. Begin from the existing related theoretical tools such as consumer psychology, consumer demand, consumer behaviour, and consumer satisfaction index and lifestyle subdivision. Identify and describe consumer research in products design, as well as the specific content and the mutual relations and interaction. Applying related knowledge theory, focus on the specific methods of consumer research in product design process, and systemic analysis the consumer characteristics and lifestyle subdivision. The actual case studies were applied systematic investigation methods and design theories. "From 2002 to 2005, China urban consumer groups categories", in this actual case study, use the two-dimensional values to establish China urban consumer groups' coordinates model. On the basis of depth analysis of the consumer groups' characteristics, identified nine categories of consumer groups, and predicted the future trend of consumer demand. Through the research of "the late 1980's" consume and brand awareness, comprehensive demonstrate the role of product design for upgrading the consumer brand satisfaction index, as well as the importance of consumers needs and preferences in product design and development. That provided a new thought direction and effective research approach for the consumer research in product design.